Marketing Opportunities

Company Profile BBQfun is one of Queensland's specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle itmes to Queensland consumers since 2009. BBQfun’s product range is primarily focussed on barbeques and outdoor lifestyle products, incorporating both local and important goods. BBQfun operates two store in Queensland, one in Brisbane and one at the Gold Coast. BBQfun provides to customer great value products, excellent customer service, continuously improvement and innovation and is trusted by more than 10,000 customers in Queensland.Situation analysis The retail market changed over the last few years, it became more competitive than ever before. Therefore consumer buying patters changed as well. BBQfun increased they market share until 2010 steadily to $10m. Since 2010, sales dropped dramatically because of changes in the retail market, technology and changed consumer behavio r. BBQfun has moderate pricing, extensive and high-quality product range, excellent customer service and offer three year product guarantees as only one in the market.BBQfun has identify the basic market need is for quality, fashionable and unique outdoor lifestyle items. Market characteristics Queensland has a population growth of 5% (2. 5% in 2012 ABS) annual. New homes buyer and renovated houses growing steadily from a base of 50,000 per year. Unfortunately the low unemployment rate of 4,7% grow to 5. 4% in 2012 in Queensland. Therefore Queensland has now the second highest rate in Australia. BBQfun is targeting the geographic area of Brisbane with a total population of 2m people and also the direct area with a radius of 30km around the store.The aimed total targeted population is estimated at 450,000 people. Typical customer are males and females, age between 20 and 50 years. Amongst them is a high number of young professionals who working in the CBD of Brisbane and having compl eted under-graduated or post-graduated studies. The average disposable income is over $70k. Market needs BBQfun has identify the basic market need is for quality, fashionable and unique outdoor lifestlye items. Customer requirements Consumers like to have a wide range of different products and options.The store should be easily access-able with a minimal inconvenience for the customer. BBQfun has a great reputation for customer service which is always valued by consumers within this market. Consumer asking for price transparency to compare with competitors and payment plans. Products with warranty increasing consumer popularity. Market trends The trends in the market leads to quality, uniqueness and wider selection. Consumers who are in search for high quality items learn to appreciate value over price. Consumers like to have a vast selection or high diversity of products with varying price ranges.They are also looking for specialistic products which stand-out from the mass-producti ve crowd. Market Growth In 2009 the national outdoor lifestyle market reached 3 million dollars with an estimated growth of at least 6% over the next few years. Research demonstrates that consumers will be having a greater disposable income within the mere future with the assumption that on average two persons will be living under the same household. The economic forecast also states that interest rates will stay steady and will have no effect on disposable income. There is also an increasing popularity of T.V lifestyle programs which provides free-marketing to BBQfun. The market trend also shows that consumers are interested in high quality imports that remain affordable. Market Competition There are three major existing national competitors: The Yard, BBQ’s R Us and Outdoorz. The Yard is only become a threat to BBQfun if the business decision to enter the e-commerce market. Advantageously, The Yard does not trade in Queensland and currently has no marketing promotional acti ons. All of their products are good quality, Australian-made but highly priced.BBQ’s R Us is definitely a threat competitor who has a broad range of outdoor lifestyle products. Their main focus is on cheap imports and on already established markets. They have a strong replacement segment which is highly valued by consumers. However, their trading is mainly based in Adelaide and Melbourne which assist our market-share in Brisbane. BBQ’s R US are considering on entering the e-commerce market. Outdoorz has Australian-made outdoor lifestyle product with good value prices making them highly competitive to BBQfun.They have a few stores situated in every major city and the quality of their products range from low to medium. Alike BBQ’s R Us, Outdoorz has a strong focus on their replacement segment. They are gaining market strength in Brisbane and have a large advertising budget. If Outdoorz considers e-commerce marketing strategies, they will become a major threat out of the three. BBQfun’s local competition are mainly independent retailers. Our local competitors have products ranges that varied according to the owner’s preferences. They mostly sell Australian manufactured goods with an average item sale of $250/piece.All these independent retailers have a market share of 48% and a growing rate of 8% per year. Situation analysis summary BBQfun trades on a highly competitive growing market. Competitors fighting hard for every single market share. BBQfun is in a fortune situation to enter a niche market with only a few competitors and has also great potential to expand national wide. BBQfun has created an outdoor lifestyle range which is differentiated and superior to competitors. They offering a high quality range of products which costumer can see and test in stores.BBQfun offered to customer some great deals such as flexible payment plans, three year guarantee which is unique in the market, broadest range of products in the market, expert and friendly customer service and the most remarkable services that are better than anybody else. The marketing strategy will show how BBQfun can take advantage of this situation and increase significant they market share. Marketing strategy The advertising budget is $180k for the year 2012. The marketing campaign will mainly focus on print advertising such as magazines, direct mails and local newspaper.It is also consider a radio advertisement. Previous years showing a high increase of sales after publishing articles in the BrisNews magazine. That will be consider as the most successful strategy. The aim of the marketing strategy is to increase the loyalty customer from 10,000 to 16,000 and to establish a brand recognising in Queensland so that two out three people recognise BBQfun. BBQfun like to increase they growth rate at at least 10% within the next year and continuously growing the gross profit margin. Target marketThe target market is divided in three segments: new b uilds, renovations and replacements. A customer survey shows that BBQfun most loyal costumers are new builds. These group present 30% out of all costumers. All three segments groups are willing to buy online and pay for delivery. New builds are service, quality and price focus as well as loving to buy Australian made. They are loyal reader of the BrisNews magazine. Renovator usually living in other parts of the country and for them is service and quality the more important than price.Those consumer are loyal to print and online version of the Aspire Outdoor magazine. Replacement costumer are different. they love to support australian jobs and looking for good quality as well. Costumer service is not so important than price. These group are reader from BrisNews magazine as well. Marketing mix BBQfun pricing strategy is comparable prices for comparable quality. The value and quality are more important than the price but this will be backed up with a three year guarantee. BBQfun has tw o stores in Queensland which can be easily access and has large car parking arrangements.The most successful campaign will be ads and insert in the BrisNews, this along will reach 40% of loyal costumer, as well as informal articles and reviews. In-store promotion will take place and competitions with prizes to exotic destinations. BBQfun philosophy is ‘customer is king’ whatever needs to be done to make the customer happy must occur. This creates a loyal costumer base and those costumer are happy to recommend BBQfun to friends. Marketing strategy summary The aim is to build such a good reputation and brand awareness that BBQfun will be position as the premier outdoor lifestyle store in Queensland within five years.The marketing strategy to reach that aim is to first create customer awareness regarding their services offered, develop that customer base and building costumer loyalty and referrals. The message BBQfun will communicate is that BBQfun offers the widest, most exotic, easy access outdoor lifestyle products in Brisbane. Marketing methods: direct mail, ads and inserts in BrisNew magazine and flyers in the letterbox. The marketing mix will send messages to consumers about the excellent high quality products with a three year guaranty which is unique.It’s necessary to let consumer know the stores are easily accessible and there are lots of car parking available. This will happen through ads, inserts and article in BrisNews magazine, following the BBQfun philosophy ‘customer is king’. Potential new markets Export markets One of the first questions is to ask which country or countries do BBQfun export to first? Should BBQfun start with the USA, being the largest of the English speaking, common law based countries? Or perhaps the UK, because BBQfun is familiar with the culture and the customer?Or maybe BBQfun should capitalise on the Chinese opportunity, because it’s the highest growth market? The selection of BBQfunâ €™s first export market needs to be based on a well crafted pre-export plan and a carefully developed set of criteria. It needs to include a delicate balance surveying multiple initial market opportunities against BBQfun current level of resources, experience, and desired short and long-term business goals. Only then can BBQfun commence the culling process that enhance the business into the handful of optimal markets BBQfun can consider initially exporting to.No company can expected to ace their first attempt in exporting to a new market. Consequences of  failing in a market can be damaging both short-term and long-term. Short-term consequences are better known, such as the waste of resources and time, opportunity cost, and cash-flow. In particular, is the flow-on damage these consequences can cause to your domestic business in the form of distraction and cash drain, and the general apathy that can then develop towards establishing new export markets going forward.But it is th e long-term consequences that are lesser known and under appreciated, in particular for companies who are trying to build a sustainable and valuable brand or reputation, with the view to selling their brand or company down the line. One is the penalty in valuation BBQfun may incur when the time comes to  sell your brand or services. Large acquirers, in particular multinationals who have a presence in several of your target export markets, may not pay BBQfun the same value for an unsuccessful export market that they may pay you for your booming domestic one.The following are just some of the benefits of exporting: depending upon BBQfun export strategy BBQfun may have access to overseas capital to fund your business growth in addition to the benefits of greater volume exporting to the ‘other’ hemisphere can greatly assist to smooth out the normal peaks and troughs of supplying the domestic market there maybe ‘residual markets’ overseas for products and serv ices that are in decline in the domestic market The mere process of overcoming the numerous hurdles of exporting can sharpen BBQfun’s commercial acumen and improve your business sustainability.Maximise exporting benefits BBQfun domestic business operations can also derive significant benefit from developing overseas markets as follow: Exposing BBQfun products/services to overseas competition forces BBQfun to compare they product offering and in so doing BBQfun may enhance they product or service to be more competitive. This can assist BBQfun competitive edge in their domestic market by either increasing market-share or improving margin—or in preventing overseas competitors competing in their market.As BBQfun’s product may need to be enhanced to market overseas—so may they marketing message and materials. Different markets require information presented in different ways (in addition to using new languages). The information gained this way can provide a rea ch stream of innovative introductions into BBQfun’s domestic market. To successfully access export markets may require changes to internal systems and processes—all of which can/should be used to enhance service delivery in the domestic market.Typically expanding into export markets requires bringing additional skills into the business and this can be achieved through training, hiring qualifies staff or outsourcing support. Is BBQfun export ready? Notwithstanding the above developing overseas markets is not for the fainthearted—penetrating new markets with different languages, cultures and currencies requires time, skills, concerted effort and cash (working capital). If done incorrectly chasing export markets can potentially negatively impact the domestic business.The first step is to evaluate your readiness for export. To address this question you must answer the questions: Does BBQfun has or can get access to appropriate skills? Does BBQfun has the capacity no w (product or service delivery) to service export markets? Is that capacity scalable, what are the limitations? Will developing export markets draw resources, skills, money and capacity? Typically export markets involve a longer payment cycle and a reduced margin plus volumes can be significant.Can BBQfun fund this additional working capital or can it source the appropriate funds? Has BBQfun researched target markets in depth and been able to identify how the value proposition of they product or service differs from local and other international competition? BBQfun has great potential to expand to foreign markets. Marketing opportunities Business development strategies seek to match marketing opportunities to the organisation's resources (what it can do) and its objectives (what management wants to do).It is useful to have a framework for thinking about the broad kinds of marketing opportunities we seek to find. The Ansoff’s model is one of the best tools for organisations to develop market and product expansion strategies. [pic] All organisations must find new attractive marketing opportunities to grow. But the challenge lies in determining which marketing opportunity offers the most long-term success. Marketing mix Product New products have been introduced and some discontinued. BBQfun offered australian made and imported products with the focus of australian made.This is a positive balances on current demands of customer. This means customers getting a wider range of different products and they can decide on quality and price. Price Price is an important part of a retail marketing mix. If BBQfun’s customers cannot afford the products, they are unlikely to frequent your store. Most of the products in BBQfun’s store should be in a comfortable range for their target audience base. To get this information, BBQfun will need to perform an audience analysis to get an idea of median income and spending power.To create a sense of desire and to g ive an option for a splurge, BBQfun can also sell some itmes that are priced just out of your target customer’s normal price range. Place In retail, the design of the store and the way BBQfun present their products is an important part of the marketing mix. The display should fit BBQfun image so that customers encounter a cohesive experience. In a high-end retailer, products are often placed father apart to create a sense of scarcity and exclusivity; in a computer store, display models are set at waist height to allow testing.Placement can help bring certain products to attention and promote itmes BBQfun want to sell more of. Promotion Promotion is the most recognisable part of the marketing mix. It involves all of the marketing activities BBQfun does to let their customers know about the products they offer. For a retail outlet, BBQfun might advertise in newspapers and on the radio, start a social marketing campaign, use marketing emails, hand out flyers or plan grand-openin g events. BBQfun promotional campaigns should be targeted to they customer base.Choose publications that they read, stations they listen to or watch, and copy or graphic design that will resonate with them. ecommerce Australia’s bricks and mortar retailers have been doing it tough of late. But then, it is getting hard to remember a time when they weren't. But while news reports are filled with stories of companies such as Borders, Blockbuster and Premier Retail closing stores, many of Australia's online retailers are going from strength to strength. But with competitors just a click away, they also know that staying ahead of the game in online retail is a never-ending race.Different research showed that three quarters of Australia's online retailers planned to increase their investment in technology in the following year, spending more on core systems, mobile solutions, back office integration, and multi-channel retail strategies. Which ultimately should benefit consumers in terms of range and service. Business-to-Business marketing B2B marketing is about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes.Put very simply, business-to-business marketing is the marketing of goods and services to businesses in order to keep those companies operating. The biggest differences between business-to-business and business-to-consumer marketing are the types of goods and services being marketed and the types of entities the goods and services are being to marketed to. B2B marketers promote goods and services that will help other companies run. Some of the things businesses produce for other businesses include equipment, components, raw material, processing services and supplies.In addition, because B2B marketers target only other companies, they have a significantly more targeted market than business-to-consumer marketers. Even when marketing very specific products for a fairly small subset of individuals, the latter type of marketer has a far larger audience than the former. Many B2B marketing is driven by costumer demand. If there are no consumer to purchase a product, there is no reason for a business to exist in order to make it. If that business does not exist, it will obviously not need the products and services offered by another business.Also, the goals of businesses and consumers are often the same. When choosing a company for goods and services, most consumers and businesses will make a decision based upon price, quality, delivery time and their history with the business. Other considerations might be the availability of the product or service and the quality of customer service if something goes wrong. B2B marketing is currently one of the fastest-growing areas of marketing. As technology brings more businesses together, companies are beginning to court each other far more aggressively.And as technology makes the world a s maller place, it becomes more important for marketing and sales professionals to understand and implement the principles of B2B marketing. Direct marketing Direct marketing is a channel-agnostic form of advertising that allows businesses to communicate straight to the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability.Characteristics that distinguish direct marketing are: Marketing messages are addressed directly to the customer. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses. Direct marketing seeks to drive a specific â€Å"call to action. † For example, an adver tisement may ask the prospect to call a free phone number or click on a link to a website. Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium.Direct marketing is practiced by businesses of all sizes. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organisation’s bottom line. Direct marketing is attractive to many marketers because its positive results can be measured directly.For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as t he ‘response rate’ and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a customer. Marketing opportunities summary and recommendations Direct marketing campaignBecause of a limited marketing budget it is recommended to continue the already successful direct marketing campaign. BBQfun can prove a dramatic increase of sales immediately after articles in BrisNews were published. BBQfun might think about to do the same for the Gold Coast store surrounding area. It is also important to continue with targeting the locals living around the stores with direct mail, flyers and local advertising. The advantages for BBQfun using direct marketing are clear: Direct measurement of success: sending 1000 mails, response is 200 = 20% direct response, sending emails, BBQfun can monitor open rates and click rates.BBQfun c an use this through offering specials to consumer. Measuring results by product line, use historical data. If BBQfun usually sell 1,000 units of a particular product a month, and during the campaign response period they sell 1,050, BBQfun has an indication of effectiveness. (When using historical data, be sure to take seasonal variations in sales activity into consideration. ) Specific targeting: directly sending information to individuals, BBQfun can specifically target the demographic they wish to reach. This can enhance response rates as the information is relevant to BBQfun.This also gives BBQfun the opportunity to personalise each interaction, such as addressing emails with the name of the customer or individual. Cheap and quick production: depending on which form of direct marketing you select to use, it is generally cheap and quick to produce. Email campaigns, for example, have little cost, do not take much time to create and are delivered to people’s inboxes instantan eously. Potential to build list of potential or existing customers: if BBQfun regularly engage with potential or existing customers, they can build a database of contacts for future use.This makes targeting even easier for future marketing campaigns, giving BBQfun a pool of prospects to market to. The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e. g. , 1,000) and dividing it by the number of responses (people visiting the unique website page).Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. e-commerce campaign We are living in the In formation age. Internet has changed our lives and these changes are irreversible. The more people get on to internet and search for information, the more opportunities begin to develop for e commerce. There is no choice for BBQfun but to get on to the e-commerce way. Advantages of e-commerce: Internet being a world wide web, opens up the world as a market to the businesses.Businesses can reach out to millions of customers in an instant which is not possible in any conventional mode of marketing. One of the most significant advantages that e- commerce offers is the cost. The cost of marketing online across the globe is minuscule when compared to the actual cost of marketing in the conventional ways. The cost per transaction works out to be very cheap. E-commerce promotes paperless offices and processes thus contributing to savings in terms of resources too. And also looking at e-commerce from a marketing perspective brings the product or the service closer to the customer.It enables the customer to view, read, download and experience the product. The other significant difference from conventional marketing is that the online marketing enables the marketing company to customise its sales pitch or product offering to the customer. As against the conventional modes which target consumers and markets at large, with internet marketing and E Commerce it is possible to target every single individual making it more personalised and customised offer. Ways BBQfun can measure the success of they e-commerce site:Number of orders processed through the site: this is an simple metric to measure on a weekly or monthly basis. Plot the results on a graph and it is easy to see how orders flow through the site and how quickly they e-commerce presence is growing. Number of customers using the site: measuring how many people have registered to use or are using an e-commerce site demonstrates adoption of the channel and the credibility and usability of a site. This metric is a critic al e-commerce measure for a brand new site or for a company expanding into the world of e-commerce for the first time.Average cart total: analyzing the average cart totals and whether the totals are trending up or down will help BBQfun qualify the success of their site merchandising and promotional efforts. When average cart totals spike, BBQfun can figure out why so that you can repeat a successful promotion in the future. Cart abandonment rate: the number of carts that are abandoned on the site is a clear indicator of how the site is performing. Taking a closer look at exactly when customers bail out will tell BBQfun where the problem is and keeping tabs on abandonment rate will help BBQfun fix issues before they become major problems.Percentage of total revenue: when looking at the total revenue, what percentage is attributed to e-commerce? Measuring this percentage periodically will give BBQfun a sense of they overall adoption rate and the success of the site. These and many mor e advantages make obvious BBQfun sense for to market their products and services online. Both marketing strategies will increase the sales figures and the market share, grow the business, strength the reputation of BBQfun and give BBQfun the opportunity to expand to national and international markets as well and everything with a low budget.Sales prediction Least squares method Year |Sales (y) |Coded time (x) |XY |X2 | |2012 |11,000,000 |1 |11,000,000 |1 | |2013 |12,000,000 |2 |24,000,000 |4 | |2014 |15,000,000 |3 |45,000,000 |9 | |2015 | | | | | |Total ? |38,000,000 |6 |80,000,000 |14 | |Mean xy |12,666,667 |3 | |4. 67 | | b = 80,000,000 – ( 3 x 3 x 12,666,667 ) = ( 80,000,000 – 114,000,003 ) 14 – ( 3 x 4. 67 ) = (14 – 14. 01 ) b = – 34,000,003 – 0. 01 b = 3,400,000,300 a = 12,666,667 – ( 3,400,000,300 x 3 ) = 12,666,667 – 10,200,000,900 = – 10,187,334,233 y = a + bx Sales prediction for 2015 is $ Apply marketing opport unities to BBQfun E-commerce marketing Entering the e-commerce market is essential because of the change with technological advancements where most organisations and businesses are deciding to follow the trend. E-commerce marketing will help expand BBQfun to sell products internationally and nationally and make new markets and target audiences discoverable. This will result in financial growth with new sales and consumers.BBQfun already has existing storage places therefore are logistically prepared to enter the e-commerce market. BBQfun stock regulations could be managed in the future in respect to sales and marketing research. E-commerce strategies will help with discovering new markets and new target audiences. There are no real costs involved where delivery can be paid for and managed by the company. However, website design, management and IT solutions will have some cost. The website design will need to incorporate yellow colours or bright summer-time themes.Yellow itself is a neutral colour that will appeal to both our male and female consumers. The website needs to be written concisely and in easy terms. After successfully applying e-commerce marketing strategies the next step is to cover B2B marketing in order to achieve brand recognition and increase sales. B2B and e-commerce marketing strategies both align with BBQfun’s business strategies and therefore assist the company in reaching aims. Direct marketing BBQfun already has implemented a direct market strategies through direct mail and local adversing in the BrisNews magazine.Most successful campaign was getting articles written in the BrisNews magazine where BBQfun experienced immediate sales after the articles were published. BBQfun should build on this strategy further by trying to get more publications with popular outdoor lifestyle related magazines in printed and online formats. Where these publications need to be highly tailored to the target audience. Expansion in the direct mailing p rogram to a national level will expand the business further and increase customer loyalty and reputation.There is low cost involvement in expanding the direct marketing segment where distribution, flyer/advertisement design and article placements will increase subtly. All flyers, mail and online material will need to aligned with the corporate design. The corporate design apparent in direct mailing will present a young, refreshing, exotic lifestyle to appeals to our target audience. All suggested strategies applied to BBQfun will lead the company to be a strong/healthy growing business and national and international recognized.

Justinian’s Military Battles Essay

Justinian carried on the unending war against the Persians with mixed success. His general Belisarius lost a battle at first in 528, then completely routed the Persians at Daras, near Nisibis (June, 530); but on 19 April, 531, the Romans were defeated near Callinicum on the Euphrates; in September a peace was arranged on fairly equal terms. The emperor then conceived the plan of reconquering Africa and Italy, lost to the empire by the Vandal and Gothic invasions. In 533 a fleet of five hundred ships set sail for Africa under Belisarius. In two battles the Romans annihilated the Vandal kingdom, took the king, Gelimer, prisoner to Constantinople, and re-estabished the authority of Caesar in Africa. In 535 Belisarius sailed for Sicily. The island was conquered at once. After a reverse in Dalmatia that province was also subdued. Belisarius in 536 took Rhegium and Naples, entered Rome in triumph, seized Ravenna, sustained a siege in Rome till 538, when the Goths retired. A second general, Narses, then arrived with reinforcements from Constantinople; Milan and all Liguria were taken in 539, and in 540 all Italy up to the frontier of the Frankish Kingdom was reunited to the empire. In 542 the Goths revolted under their king, Totila; by 553 they were again crushed. Narses became the first Exarch of Italy. Verona and Brixia (Brescia), the last Gothic strongholds, fell in 562. The Roman armies then marched on Spain and conquered its south-eastern provinces (lost again in 623, after Justinian’s death. ) Meanwhile the Crimean Goths and all the Bosporus, even the Southern Arabs, were forced to acknowledge the rule of Rome. A second war against the Persians (540-45) pushed the Roman frontier beyond Edessa. From 549 to 556 a long in Armenia and Colchis (the Lazic War) again established the empire without a rival on the shores of the Black Sea. So Justinian ruled once more over a colossal world empire, whose extent rivaled that of the great days before Diocletian. Meanwhile the emperor was no less successful at home. In 532 a very dangerous revolt (the Nika revolution), that arose from the factions of the Circus (the Blues and Greens), was put down severely. Bury says that the result of the suppression was â€Å"an imperial victory which established the form of absolutism by which Byzantine history is generally characterized†. (Later Roman Empire, I, 345).

SODA TAX Essay Example | Topics and Well Written Essays - 250 words

SODA TAX - Essay Example Sin taxes are usually placed on cigarettes or alcohol. The government, therefore, should levy lefty taxes on soda because it will help in enhancing public revenues as well as dissuade people from drinking soda, which is a health hazard. Levying a higher tax on beverages like soda will fetch many advantages to the American society and most of the citizens will welcome such a measure. Kelly D. Brownell, based on â€Å"poll results contend that support of a tax on sugared beverages ranges from 37 to 72%† and the pole results from New York residents found that 52% supported a â€Å"soda tax,† but the number rose to 72% when respondents were told that the revenue would be used for obesity prevention† (Brownell). This shows that most of the American people recognize the positive effects tax on soda can bring to the American society in general. Since a major portion of American people in America consume large amounts of soda every day, the tax would help to bring in considerable sums of revenue for the government to pay off its debt. Soda is a popular drink that many people drink every day and many people are even addicted to the caffeine in it. According to Dr. Brownell further argue that â€Å"given the heavy consumption of sugared beverages, even small taxes will generate substantial revenue, but only heftier taxes will significantly reduce consumption† (Brownell). The government embarks on the introduction of such a policy, it will be able to generate some substantial revenue and this will help in making good the deficit and utilize the additional income foe development all activities.. Eliminating the fiscal deficit will not only be advantageous to the government but also to the public as a whole because the revenues that accrue as a result of additional taxes be utilized for public health campaigns to counter the measure of obesity. However, despite the benefits that

Motorsport Research Paper Example | Topics and Well Written Essays - 2250 words

Motorsport - Research Paper Example These affected the event’s continual management. Large-scale sports events need effective management to avoid potential visitor’s impact on the communities and environment that locals reside. The  influences  can  either  be  direct or indirect and can infiltrate the relations in the community. Large-scale events like those found in motorsports are commonly known to be carried out among communities so as to attain a greater good. Hence the economic and promotional benefits overshadow the negative effects on the community. The research aims at exploring the social impacts of the World Rally Championships (WRC) 2009, in the State of New South Wales (NSW), Australia. Kyogle Shire is one of the global locations for the World Rally Championships. The social impact study is a key aspect that forms a section of the triple bottom line approach that is desirable in the assessment of sporting events. After the realization of these negative impacts, governments, event managers, and community groups can appropriately minimize the negative impacts of future events. Further, they can leverage the benefits that are positive which are brought about to the community by events of this magnitude. The paper presents an examination of the social and cultural benefits and costs to a given rural community along the World Rally Community global route. Further, it proposes that social research for the future should be allowed in other locations of the events since cultural and social contexts and the physical environment whe re the event occurs differs significantly. The World Rally Championship is a motorsport event that is international. The Championship is staged yearly in twelve countries; it attracts approximately between eighty thousand and two hundred and ten thousand spectators to every single event (Hassan et al., 2009). The Championship being broadcasted in over two hundred and twenty-eight various countries

Summary Essay Example | Topics and Well Written Essays - 750 words - 19

Summary - Essay Example The wages these companies give workers cannot be compared to the revenues they make in their financial years. However, this trend was created by local investors who created a very low wage margin for local workers. Comparing the wages given by local companies and international compared there is about 50 percent difference. This shows how much disregard local companies treat local human resources. On a brighter side, international investments have been of great importance to the economy on India. The country’s infrastructure has greatly improved and many SMEs have been cropping up creating imitations of the international brands (Selzer & Faigley, 395). Regardless of the lack of originality, analysts have argued that this is a good thing since there is creation of jobs (Selzer & Faigley, 393). This whole perspective begs the questions; should there be rules of trade that govern international exploration of local companies? If the rules are created, who will be the least benefici ary? In my opinion globalization should not be governed by financial insecurities. This is because globalization has made the international corporate world effective and much competitive and this leads to growth of the global economy. The article on America’s place on the world is based on the recent global view on the nation. After the Second World War, America assumed the position of super power. A position it effectively exploited with its colonization of European and Asian markets (Selzer & Faigley 379). Its mandate to safeguard the globe has also been effectively executed as the nation is always in fight against terrorism in any part of the globe. However, recent events such the September 11 attacks have made many nations question the capabilities of the United States in ensuring a safe globe (Selzer & Faigley 379). American citizens also feel that the nation has too much on its plate and this is creating a

Michael Hill Assignment Example | Topics and Well Written Essays - 2500 words

Michael Hill - Assignment Example Furthermore, the report also provides a break-even analysis emphasizing on the cost/price and volume relationship. Lastly, the report examines the control in place in the firm’s operation. Most of the information comes from the firm’s website and financial statements, as well as other reliable secondary sources. The report has four parts: situation analysis, marketing strategy, break-even analysis, and controls. Situation Analysis Market Summary Market Demographics Michael Hill engages in jewellery manufacturing and retailing. The firm sells both men and women watches and diamond jewellery. Essentially, the company operates in the highly priced diamond jewellery market. The firm operates retail outlet stores for watches and jewellery under the major brand name: Michael Hill. Moreover, the firm provides other services, including jewellery inspection, cleaning, and repairing. The firm also offers customized services to its clients by designing the chosen diamonds for jewe llery. Through a chain of 240 jewellery stores, the company and its subsidiary operates in New Zealand, Australia, United States, and Canada. However, the headquarters is in Queensland, Australia (Gray, 2011). The diamond jewellery market is a rather delicate and emotional sector, just like the clients. Clients in the jewellery market have different characteristics. However, all of them are well above the poverty line, as the products and services offered by the company and the market in general are relatively costly (Kotler, Burton, and Keller, 234). In other words, the diamond jewellery market appeals to the elite societal class with a taste for fashion and glamour. Market Needs At the time of establishment, the jewellery market had a stiff and formal atmosphere attached to it. Hill, the entrepreneur, sought to establish a new philosophy in the market that would make jewellery buying more accessible to the entire public and less intimidating. Therefore, Hill introduced a new produ ct mix strategy, subsequently removing the store clutter of giftware such as imported glassware, Chinese ornaments, and cuckoo clocks. The window display of the stores was simple, exhibiting around five enticing items changed regularly. This, combined with the attention-grabbing advertisement, significantly enhanced the attraction towards the stores. What the jewellery industry required at the time was a reconsideration of the service aspect, as the products are largely emotional. Realizing this, Hill quickly designed a marketing strategy that would meet the needs of the customers to their level of enthusiasm and passion (Hill, 2012a). The Market and Trends Based on a 1996 statistic report, New Zealand, the headquarters of Michael Hill, had 550 retailers, 153 wholesalers, and 293 manufacturers operating in the jewellery industry. As with many other New Zealand business settings, these ventures are principally small businesses, privately owned and operated. Among the 293 jewellery ma nufacturers, only three had more than two outlets. The report also shows that fifteen of the major retailers have more than three stores, and only four specialist jewellery chains having more than twenty stores were present at the time. These were Michael Hill, Pascoes the Jeweller, Kleins, and Gemtime Jeweller. Nonetheless, jewellery was also available from a number of other outlets, including fashion and department stores, antique, craft, souvenir, and catalogues shops (Gray, 2011).

Sustainable Development Essay Example | Topics and Well Written Essays - 1000 words

Sustainable Development - Essay Example This paper seeks to discuss how the potential impacts of climate change affect approaches to development and sustainability. Climate change and sustainable development relate in that; climate change is a natural science, driven process while sustainable development is a social and political science, driven process. The impacts of climate change have interfered with the approach towards sustainable development; this is because the discussions on the global context features issues of adaptation concerns while the impacts of climate change take place at the local level. Communities from different geographical areas, which experience drastic effects of climate change, should participate in the implementation process of international policy that is directed towards development and sustainability. Understandably, enough the impact of climate change, which essentially brings about social inequalities, can only be addressed if equity and justice are observed when implementing remedial measur es. An immediate mobilization of political and financial wills, to address climate change is not possible since the impacts of climate change are not readily felt or experienced. ... The above issues are problems in developing countries because of their â€Å"climate sensitive economies and concentrations of urban poor† (Osbahr 3). The impact of climate change affects the natural resources, which developing countries rely on for survival, and thus hinders the approaches geared towards development and sustainability. The impact of climate change has made livelihoods come up with multiple ways that would aid in bringing about sustainable development. A further analysis reveals that the autonomous adaptation designed to instigate sustainable development is inhibited with issues of â€Å"poverty, poor infrastructure and market opportunities†, these are impacts of climate change. It is important for national government eyeing to implement adaptive strategies that will enhance sustainable development to learn from local experiences. Additionally, impacts in climate change call for studies to be conducted with the objective of establishing how best adaptiv e strategies would work. The study is conducted by asking the question â€Å"is it possible to characterize successful adaptation actions that reduce livelihood and community vulnerability to climate-related disaster and climate change and variability?† (Osbahr 8). The extent to which a livelihood will cope and adapt depends on the vulnerability of the livelihood to the climate change. Furthermore, the results realized from the adaptive projects should reduce the impact on climate change, not reduce the chances of sustainable development. For instance, â€Å"success should reduce risks, not reduce future options, and build livelihood resilience† (Osbahr 8). Sustainable

Outline chapter(4) Assignment Example | Topics and Well Written Essays - 250 words - 1

Outline chapter(4) - Assignment Example So a situation where these resources are lacking, it’s obvious without generalization that the process would not be efficient and effective. The curriculum if not well designed to meet the need of the current situation and job market would rather lead to learners being wasted by the end of it all. Most curricula are not learners centered. Learning approaches used has got a very wide scope which indeed makes the whole system boring However the guidelines for visualized learning, teaching and leading in an attempt to improve on the process are thereby discussed. Visible teaching entails the use of hyper actives model to make learning more interesting, it has been enforced through the inclusion of various learning modes. Visible assessment: majorly the entry behavior of the learner needs to be put into considerations, setting of the goals and objectives and the end of it all check on the consistency and while doing that possible haunches needs to be noted. Lastly visible leading must trained and instilled in the learners In conclusion, these fundamental issues influencing the learning process can be improved by incorporative trained personnel in the learning institutions. In addition to that there should be an inclusion programs for instance the visible techniques mentioned in the

Yamaha Business Strategy Analysis Research Paper

Yamaha Business Strategy Analysis - Research Paper Example When looking at the company of Yamaha, it can be seen that there are specific components which drive the business forward as a whole. However, the units of musical instruments and vehicle engines each have specific qualities that provide a different level of growth within the company. This paper will examine these two business units as well as the influences in both the internal and external environment. This examination will help to create a different set of ideologies of how the business should move forward, specifically with these two specialized units. Introduction Growth that is within a specific segment of a business is dependent on both internal and external variables that are noted among those within a given business. Today, the global marketplace is changing the way in which most corporations are working as well as the associations which are related to the businesses and the associations with the changes that are progressing and in demand. When looking at the business segmen ts of Yamaha, it can be seen that different segments require targets, positioning and new brand value to ensure the success of the products. Two of the segments which define this are the musical instruments and the vehicle engines that are defined by Yamaha. These two segments relate to the overall corporate strategy while creating an effective turn – around with the business and the way in which it is able to provide various components for the growth of the company. This paper will examine the current positioning of Yamaha, as well as the units which are located within the company. These two units will be further defined by the current position that Yamaha is in, specifically by analyzing both of the segments through various models. The components that are a part of the Yamaha segments will then be defined with strategies which should be approached to ensure continuous growth and success within the company while ensuring that there is the ability to create a stronger develop ment of the musical products and the vehicle engines. Changing the approach and focusing on the internal and external environment in a different manner ensures the success of the company while allowing for new approaches to redefine the needs within the corporation. Background of Yamaha The overall ideologies behind Yamaha began in 1887 as a forerunner to the industrial age. The company began in Japan with the focus on reed organs which could be mass produced. The ideology of Yamaha quickly expanded into musical instruments, audio – visual products, semiconductors, computer products, sporting goods, home appliances and specialty industrial tools. The growth within each of these corporations continues to segment into services and products that are a part of the main corporation and which have led to several branches which are supporting the main products offered by the company. The overall mission of the business is to provide innovative products and services with the various branches of service which are offered. The philosophy is known as kando together, which is based on enriching culture and technology with different products. This is combined with the vision of offering the products to households and businesses while providing services of the basic needs and entertainment that is associated with individuals in various societies. Today, each of the market divisions continue to create a strong presence with the general mission and vision while remaining at the cutting edge of new services and products that are related to the main products which Yamaha was founded from (Yamaha, 2011). Background of Yamaha Musical Instruments The musical instrum

How and why is the idea of redistribution of equal resourses Essay

How and why is the idea of redistribution of equal resourses challenged by the idea of equal opportunity and recognition - Essay Example This is because these regions hold almost 80 percent of the world’s wealth. The Korean Peninsula, for instance, holds a fifth of the entire world’s wealth. The south is represented by Africa and Latin America (Shafir and Brysk, 2006). This region, compared to the rest of the world records high levels of poverty, ravaged by disease and is characterised by overall underdevelopment. Despite calls for re-distribution to reverse this trend, the recently emerging call for free-market thinking has placed re-distribution advocates on the defence. Nevertheless, equal claims for re-distribution have contributed a paradigm case for most theories that regard social justice for the past one hundred and fifty years (Fraser and Honneth, 2003). However, in the contemporary world, there has arisen another second kind regarding claims for social-justice referred to as politics of recognition (Robinson, 2003). The objective of the politics of recognition, in its most feasible shape, is a world that is keen on embracing the varied diversity that characterises humanity. Proponents of recognition call for a world where there will no longer be assimilation to majority cultural norms that are prevalent and dominant whereupon the consequent subscription to such norms is equated to the ultimate price of equal respect. A case in point would be calls to recognise diverse ethnic points of view as well as distinctive sexual and racial minorities as well as differences in gender. In the recent past, this claim has been on the rise among political philosophers. Additionally, the said political philosophers seek to endear their effort towards developing a distinct school of thought for justice centred on recognition. On overall basis as Bauman (1998) observes, it follows that the world is faced with a fresh constellation. The subject matter for social justice has now taken a dual perspective as it is split between recognition on one hand and re-distribution on the other. However,

Los Angeles Independent Media Causes Essay Example for Free

Los Angeles Independent Media Causes Essay The Los Angeles Independent Media Center is a website that allows for left wing issues to be reported and shared on the web for all to see. They have over two dozen different categories that people have reported on ranging from animal rights and anti-war to immigration and indigenous rights and issues. Arizona has a proportionally large number of illegal immigrants working in the state just like California. Naturally this was one of the categories that caught my eye. When reading some of the article I came across a story from 2007. It was a march in Los Angeles (LA) in which mostly immigrants participated. They were marching because they wanted to be treated just as fairly as the legal citizens of the United States. They preached that they have been working just as hard to contribute to the economy of this country. There are two sides to any story and this is true in this case as well. On one hand they are doing the jobs that normal Americans do not want to do but others argue that they are here illegally and should not have the same rights as legal Americans. These two sides will be debated for years to come until someone can come up with a reasonable solution that will satisfy both side. The idea of illegal â€Å"under the table† help is too engrained within our society that it would be impossible to eliminate the issue over night. Not only are illegal immigrants fighting for their rights, but in some cases so are Americans. In California Wal-Mart would contract with temporary job agencies to fill jobs working in warehouses. These workers can be exposed to toxic chemicals and extreme heat conditions. They are also sometimes not given the wages that they were promised. Because Wal-Mart uses third party companies to supply the labor they have in the part denied any wrong doing in the situation. Of course in this case there are no unions to represent the workers and them facing the threat of losing their job if they express their dissatisfaction of their working conditions. Some groups are not even worried with the thought of having a job; they just want to protect areas that have existed for hundreds of years. Kuruvungna means: â€Å"A place where we are in the sun† in the Tongva language. For thousands of years the Tongva people lived here in relative peace and harmony with their environment until the European invasion of the Americas. (Sunday, 2012) In 1992 a group of environmentalists was able to secure a piece of land that was located on a public school’s property for the low cost of one dollar a year. This piece of property contained a natural spring that once belonged to the Tongva people before they were forcefully removed. The spring is said to have natural healing powers as well as native fish species, fresh water crayfish, a 200 year old Mexican Cypress tree, oak trees, hummingbird sage and other native grasses. The group is trying to secure another long term lease for the same price. One of the more controversial issues of our times is the use of genetically modified foods for consumption. These foods consist of simple fruits and vegetable to more complex animals like cows and pigs. One major reason behind this is that scientists can modify items to produce more nutrient rich foods for consumption. Scientists can also produce animals that can be modified to produce medicine, organs for transplant, meat or even engineered pets. It seems like a good idea to have enough organs and such to go around so that way no one would have to wait for a transplant and in the long run saving human lives. The biggest debate is to determine whether a human life is more important than that of an animal. This debate has been going on for some time now and will probably keep going on especially since the US Food and Drug Administration has taken steps to allow for the sale of genetically engineered animals. One of the biggest issues we have in America is politicians supporting special interest groups and not the constituents they were elected to represent. The City of Fullerton California was faced with a lawsuit from a construction company after denying the company’s proposal to develop a more suburban sprawl in one of the last bits of natural ecosystems in Orange County. Initially the city council had voted to deny the request from the company. In a strange turn of events, a year later the city voted to settle with the company and approve the proposal. Currently citizens have collected signatures to get a referendum on the next ballot to hopefully overturn the city’s decision. Every year across the country we hear about budget cuts in the education system. Along with the cuts we also hear of colleges increasing tuition to cover basic costs. So the question remains how can a school cut costs because it does not have money yet at the same time raise tuition? People finally had enough and all across the country students were walking out of class in protest and joined their community members in protests at superintendents’ offices, city councils and board meetings to express their concern with all of the cuts that have happened. In recent months teachers have joined the effort, which has become inspiring that they seem to not have a concern for their jobs while they protest. Alas, the protests have had little success as we still see cuts being made and tuition is still being raised semester after semester. America is in the middle of a war and with that comes anti-war protests. Different groups have tried to use different tactics to draw attention to their cause. One group protests on thanksgiving while others have protested on Christmas ask the question: what would Jesus choose? One of the more powerful messages came from a group back in 2009. They staged a mock funeral precession honoring those American and Iraqi people who have died during the war time period. These protests have been so powerful that the president vowed to end the war if he was elected. The baby boomer generation has grown up with the knowledge that if they want their voice heard then they organize a protest or a walk. After a bad statement from a Canadian police officer in 2001, large groups of women took to the streets to get the word out about sexual assaults. The groups organized what they called a â€Å"Slut Walk. It is one of those situations in which they should have thought about how the name of their walk could be portrayed within the community. These walks have occurred throughout the world to include the US, Canada, UK, Australia and several European countries. These walks have had support from several large human rights groups such as Planned Parenthood, CA National Organization for Women and Peace over Violence. There are many different subjects for people to post article on that would spark criminal acts and public disorder. These subjects include Anti-War, Class War, Immigration, Police State, and Racism. These are all catalysts for groups to recruit people who believe in their cause. The best part about the website is that people can post at any time they wish. It also helps that the website has multiple links to other cities, states and foreign countries similar websites. This is crucial because it does not bog down the website with data and provides a worldwide platform for left wing issues and causes.

Shakespeare’s Othello Essay Example for Free

Shakespeare’s Othello Essay Answer to Q.# 1: The first scene of Act I serves as a part of exposition of a play. It acquaintances us with the major characters and situation and indicates its theme. In Othello Iago’s evil intention and conspiring nature is revealed, as much as his hatred for the Moor who denies him the promotion and chooses for his lieutenant an arithmetician, â€Å"a bookish theoric† (1.1.24) So the Iago’s motive for villainy is revealed to the audience. Then the rest of the story is his single-minded pursuit of Othello’s ruin by poisoning his mind with jealousy as he confesses to Roderigo that he is one of those who â€Å"Keep yet their hearts attending on themselves,/ And, throwing but shows of service on their lords. †(1.1.51-52) His cold-blooded nature and plan of relentless revenge are clear from his speech: â€Å"I follow him to serve my turn upon him;†(1.1.42) He also suffers from a sense of injured merit when he says, â€Å"I know my price, I am worth no worse a place;† (1.1.11) and bemoans the fact that â€Å"Preferment goes by letter and affection,/ Not by old gradation.†(1.1.36-37) His dissembling nature is exposed: â€Å"I am not what I am.†(1.1.65) The theme of Othello’s tragedy due to   Iago’s slow-poisoning of his mind is well illustrated here. Answer to Q.#.3: Being gullible, Othello becomes a puppet in the hands of the villain who he calls â€Å"honest† Iago. Stung by obsessive jealousy, Othello determines to kill his beloved Desdemona on the ground of unfaithfulness. But a   hesitating Othello stands watching sleeping Desdemona. When invited to bed, he kisses her and   tells her to say her prayer so that her soul goes to heaven after death. In every way Othello proves himself a lover – though a confused headstrong one. His self assessment is succinctly expressed which seems quite fair: â€Å" one who lov’d not wisely but too well.†(5. 2.344) In spite of his passionate love for his wife, Othello kills her because of his uncontrollable jealousy. He abstains from spilling her blood and cannot bear killing her in light. As Desdemona pleads innocence he smothers her to death. When Emilia confesses to stealing her handkerchief at the behest of Iago, Othello discovers his blunder is too late to mend; yet he stabs himself   as punishment.

The Threat Of Nuclear Weapons Politics Essay

The Threat Of Nuclear Weapons Politics Essay Nuclear weapons are weapons of mass destruction which are capable of wiping out an unimaginably large number of people. Today, five member nations, the United States of America, Russia, United Kingdom, France and the Peoples Republic of China are internationally recognized as nuclear weapons nations by the Nuclear Non-Proliferation Treaty (NPT) and are thus permitted to possess nuclear weapons. Two non-signatory members, India and Pakistan also possess these weapons and have conducted nuclear weapon tests. In addition to these seven members, Israel is strongly suspected of possessing nuclear weapons although it has neither confirmed it nor denied it. There is also speculation the Iran might be running a covert nuclear weapons program. Finally, North Korea has publicly declared itself to be in possession of nuclear weapons but this fact has never been confirmed as it has not conducted any substantial nuclear tests. There is an urgent need to limit the proliferation of nuclear weapons across the world as they pose a great threat to international security and their usage could lead to catastrophe. Today, this issue is especially relevant to North Korea and the Middle East where the lack of agreements and the prevalence of ambiguities regarding nuclear programs is becoming an issue of global concern. Countries associated with nuclear weapons3 Definition of Key Terms Nuclear Non Proliferation Treaty (NPT) The NPT is a treaty that came into force in 1970, in order to limit nuclear proliferation. It prohibits non nuclear weapon states from developing, possessing or acquiring nuclear weapons or explosives. The three pillars of the treaty are non proliferation, disarmament and the peaceful use of nuclear technology. Currently, it has not been signed by India, Pakistan and Israel. Nuclear weapons Nuclear weapons are extremely destructive and explosive weapons that derives its force through either fission reactions or both fission and fusion. Nuclear Proliferation Nuclear proliferation is a term now used to describe the spread of nuclear weapons, fissile material, and weapons-applicable nuclear technology and information, to nations which are not recognized as Nuclear Weapon States by the NPT. 1 Nuclear weapons free zone A Nuclear weapons free zone is a geographical area recognized by the United Nations that has banned the use and development of nuclear weapon technology and has put measures into place to check its implementation. Nuclear Disarmament Nuclear disarmament is a proposal to dismantle nuclear weapons in order to reduce the possibility of the occurrence of a nuclear war. Background Information The first nuclear weapon was invented by USA, Britain and Canada during the Second World War. USA remains the only country to have ever used it. Soon after, during the Cold War, the world saw the beginning of the nuclear arms race. Following the Second World War, Korea was divided into two geographical regions: the northern controlled by the Soviets and the southern controlled by USA. Also, Israel is believed to have begun investigating the nuclear field soon after it was founded in 1948. In the 1950s the nuclear program in Iran was established for peaceful purposes under the supervision of the United States. The Partial Test Ban Treaty (PTBT) was signed in 1963 which banned the test of nuclear weapons underwater, in the atmosphere or in outer space. This treaty was not signed by China and France who are both nuclear weapons states today. The conflict between the communist North Korea and the capitalist South Korea has been going on since 1950 and there have been repeated failures to consolidate the two as one unified nation. Even today, the two countries have not officially made peace. Hence, ever since the 1970s, North Korea began its pursuit of acquiring nuclear weapons. In 1967, a CIA report claimed that Israel had the materials required to construct a bomb. In 1979, a US satellite reported a flash in the Indian Ocean that was similar to a nuclear denotation and could have possibly been a nuclear test conducted by Israel. It is speculated to be one of the apparently few joint nuclear tests conducted by South Africa and Israel. Minimal progress was made in nuclear disarmament until 1991 and the Comprehensive nuclear test ban treaty (CTBT) was adopted in 1996 which banned all nuclear explosions in all environment for military or civilian testing. It was signed by 182 countries and ratified by 153 and was aimed at stopping the nuclear arms race. Iran ratified the NPT in 1970s which subjected it to IAEA inspections. Today, the main reason for suspicion of Irans nuclear program is its failure to declare sensitive enrichment and reprocessing activities to the IAEA. In 1992, North Korea entered a safe guards agreement under Article 3 of the NPT which allowed IAEA inspectors to inspect North Koreas nuclear materials. In 1993, North Korea threatened to withdraw from the NPT which it had acceded to earlier. However, this did not ultimately happen as USA and North Korea came to an agreement by which North Korea would suspend all nuclear reactors in exchange for in exchange for alternative energy resources. North Korea withdrew from the IAEA in 1994 and launched a missile over the Sea of Japan in 1998 which caused USA to review its policies towards the country. Relations between the two countries remained turbulent. In 2002, the North Korean Deputy Secretary apparently acknowledged the existence of a covert nuclear-weapons development program. North Korea withdrew from the NPT in 2003 and in response; the US launched six way talks about the issue with North Korea, South Korea, China, Japan and Russia. North Korea, once again, agreed to abandon all nuclear weapon activities. However, like previous agreements, North Korea did not commit to it. It declared that it had nuclear weapons and withdrew from the six party talks in 2005. In October, 2006 North Korea announced plans for its first nuclear test. North Korea did conduct an explosive underground test but there are doubts as to whether it really was a nuclear test since the magnitude of the blast was less than expected. As far as Iran is concerned, in March 2010, Iran declared itself as a nuclear state and president Ahmadinejad announced I want to announce with a loud voice here that the first consignment of 20 percent enriched uranium was produced and was put at the disposal of the scientists. However, Iran reiterated that it will use this only for peaceful purposes. We have the capability to enrich uranium more than 20 percent or 80 percent but we dont enrich (to this level) because we dont need it. Evidently, there has been a great turn of events regarding the development and legitimacy of nuclear weapons in North Korea, Iran and Israel. A clear agreement in the case of all three countries has yet to be formed. General Overview Nuclear Deterrence The argument of those who possess nuclear weapons is that it enables them to ward off or deter nuclear or conventional attack through threat of disastrous retaliation. This could be incentive to possess nuclear weapons. DPRK has been accused of using nuclear weapons as a political tool to normalize relations with USA, Japan, and South Korea and to end the embargo against North Korea. North Korea will thus be unwilling to give up nuclear weapons without substantial concessions from USA and South Korea, among others. On the other hand, Iran has entirely denied seeking nuclear weapons for retaliation or nuclear deterrence. Transfer One of the greatest concerns with nuclear weapons is that it could end up in the wrong hands. Not only could countries possessing them sell them to others, thus encouraging nuclear proliferation, but nuclear weapons could also be sold to or stolen by non-state actors. If such a situation were to arise, it would have severe implications on the national security of several countries. For instance, DPRK has refrained from selling its nuclear weapons and materials. However, in the case of harsh sanctions being imposed on the country, it could retaliate and sell its nuclear weapons. Out of this fear, China has prevented the Security Council from authorizing the use of force or imposing truly harsh sanctions on the country. Similarly, in 1975, there were rumors that Israel offered to sell its nuclear weapons to South Africa. Israel has vehemently denied the claim. Israel-Iran Relations The turbulent relationship between Israel and Iran dates back to the Islamic Revolution in the 1970s. Both countries are suspected of having a nuclear weapons program and blame each other for threatening the security of the Middle East by doing so. Irans extreme hostility towards USA and Israel is probably the reason that has caused many to consider Iran to be the greatest threat in the Middle East. Iran itself is not a democracy and does not recognize the right to freedom of speech and expression. In addition, it refuses to acknowledge Israel as a country and refers to Israel as an occupied territory. However, many are angered at the fact that although there is no proof that Iran plans on developing nuclear weapons it is being faced with threats of dire consequences by the USA and Europe where as there is comparatively less pressure on Israel which is practicing opacity as far as its nuclear plan is concerned. On the other hand, seeing as Israel is a democracy, people believe that it can be trusted with its power. Israel also has a reputation of being relatively more reliable and predictable. It is considered less likely to misuse its nuclear weapons through and arbitrary attack. However, Israels intentional ambiguity regarding nuclear development in the country could be considered as a catalyst for the prospect of a nuclear arms race in the region. There are rumours that Israel may have up to 400 nuclear warheads. Egypt and 17 other Middle Eastern countries want Israels nuclear capabilities to be discussed with the IAEA since they have all signed the NPT and believe that Israels accession to the NPT is essential to establish regional peace. Israels current status is considered by some to be a provocation of nuclear proliferation. Israel refuses to sign the NPT without a comprehensive regional peace agreement as until then it requires its ambiguity about its nuclear weapons capability as a deterrent. It is important to note that although the world is split regarding who is to be blamed, both Israel and Iran are in a situation that can possibly lead to a destabilizing arms race in the Middle East and are key players in the possibility of establishing a nuclear free zone in the Middle East. Thus any agreement that does not involve the two countries will result in stalemate. Major Countries and Organizations Involved Israel Israel is the only country in the Middle East that is not a part of the NPT and is suspected by the IAEA to have nuclear weapons. Israel refuses to admit or deny possessing nuclear arsenal, or developing nuclear weapons and is using this ambiguity about its nuclear weapons capability as a deterrent. It is a good ally of USA and a hostile enemy of Iran. Iran Iran is a part of the NPT and strongly asserts that its nuclear technology, including enrichment is solely for civilian purposes but the IAEA has been unable to verify it. It is strongly suspected that the program is concealing the development of nuclear weapons. Iran claims that Israel is the only obstacle to establishing a nuclear weapons free zone and has stated its intentions to wipe Israel of the map. Iran has been subjected to four rounds of sanctions by the Security Council of the United Nation in order to urge it to halt its nuclear program. USA USA, today, has the largest quantity of nuclear weapons in the world but is trying to gradually cut them down under the Obama administration. It strongly condemns both North Korea and Iran for their nuclear program and is unwilling to accept either of the two as nuclear powers. China China has been reluctant to back the sanctions against Iran as it supports the Irans nuclear program for civilian use. It is believed to have helped Iran with its missile development programs. It is North Koreas most important ally, biggest trading partner and main source of food, arms and fuel. China has not expressed outright defiance against USA in order to protect its relations with the country and has supported some UN sanctions against Iran. Russia Russia believes that every nation has the right to self defense and therefore sees Irans nuclear program as legitimate. It has strong ties with Iran and has opposed unilateral sanction imposed on it by USA. However, Russia has urged Iran to change its stance. Russia has also been accused of assisting North Korea and Iran with their nuclear program. IAEA The IAEA is an international organization that promotes the peaceful use of nuclear energy. The IAEA believes that every nation has the right to an authorized and monitored nuclear program for peaceful purposes; however, nations should not attempt to pursue nuclear weapons in any form. Timeline of Events Date Description of event 1945 USA conducts its first nuclear test 1946 Russia conducts its first nuclear test 1952 UK conducts its first nuclear test 1964 China conducts its first nuclear test 1963 Partial Test Ban Treaty 1968 NPT signed 1974 Indias first nuclear test 1985 North Korea accedes to the NPT 1990 Frances first nuclear test December 31, 1991 North and South Korea sign the South-North Joint Declaration on the Denuclearization of the Korean Peninsula. March 6, 1992 US imposes sanctions upon North Korea for missile proliferation activities September, 1992 IAEA inspectors discover discrepancies in North Koreas initial report on its nuclear program and ask for clarification on several issues, including the amount of reprocessed plutonium in North Korea. February 9, 1993 North Korea denies IAEA inspections of two sites believed to store nuclear waste. 1993 North Korea threatens to withdraw from the NPT 1994 Agreed Framework June 13, 1994 North Korea withdraws from NPT 1996 Comprehensive nuclear test ban treaty (CTBT) adopted 1998 Pakistans first nuclear test Feb 15, 1994 North Korea permits IAEA inspections in 7 of its sites May 24, 1996 The United States imposes sanctions on North Korea and Iran for missile technology-related transfers April 25, 1999 The United States, South Korea, and Japan establish the Trilateral Coordination and Oversight Group to institutionalize close consultation and policy coordination in dealing with North Korea 4 2002 President G W Bush names North Korea as a member of the Axis of Evil October 16, 2002 US announces that North Korea has admitted to possessing nuclear weapons January 10, 2003 North Korea withdraws from NPT October 9, 2006 North Korea conducts an underground explosive test 2009 North Korea conducts another test Previous Attempts to solve the Issue Sanctions on Iran The Security Council has imposed four rounds of sanction upon Iran in its resolutions 1737, 1747, 1803 and 1929. The UN Security Council began imposing sanctions on Iran since 2006, when it failed to comply with IAEA requirements and continued uranium enrichment activities. The sanctions have included bans on exports of nuclear, missile, and dual-use technologies; limiting travel by dozens of Iranian officials; and freezing the assets of forty individuals and entities, including Bank Sepah and various front companies.2 In addition, USA and EU have individually imposed further sanctions on Iran which have targeted its trade, finances and energy sector. Russia has supported the weaker Security Council sanctions against Iran but opposed the stronger ones imposed individually by the USA. It is against any unilateral sanctions and although a fourth round of sanctions was imposed, it faced resistance from Russia and China, both of which maintain strong economic ties with Iran. They opposed it due to their individual economic and political interests. According to critics, the lack of support from these two nations could have weakened the overall affect of the sanctions. The sanctions imposed are believed to have had limited success as Iran still holds an aggressive stance as to continuing its nuclear program and asserts that is it permitted to do so for civilian use as per the NPT. President Mahmoud Ahmadinejad has said: The Iranian nation will not succumb to bullying, invasion and the violation of its rights.5 Talks with DPRK Several attempts have been made to establish a nuclear free Korean-peninsula but all efforts until today have been unsuccessful and DPRK has withdrawn from all treaties it has acceded to. This is probably because DRPK has only been signing treaties out of international pressure, not voluntarily. Agreed Framework The United States and North Korea signed the Agreed Framework on October 21, 1994 by which DPRK agreed to freeze operation and construction of nuclear reactors in exchange for two light water reactors and the relaxation of economic sanctions. The Agreed Framework resolved the ongoing 18 month crisis during which DRPK threatened to withdraw from the NPT. However, there were difficulties regarding the financing of reactors caused the plan to be behind schedule. Infuriated, DPRK violated the agreements which caused USA to persuade KEDO suspend shipments to the country. This marked the end of the agreement. In comparison to other attempts, this one probably had the greatest chance of success as it offered DPRK to end its nuclear program in exchange for realistic concessions made by other countries. Six Party Talks The six party concerning DPRKs nuclear program involved United States, North Korea, China, Japan, Russia and, South Korea as was a result of North Korea withdrawing from the NPT in 2003. Until today, six rounds of the six party talks have been held. Due to the conflicting aims of the members involved, minimal progress was achieved. During the third phase of the fifth round, North Korea agreed to shut down its nuclear facilities in exchange for fuel aid the normalization of relations with Japan and USA. These talks eventually ended when North Korea launched a satellite despite international pressure not to do so. It was believed to be a test of its prototype Inter-Continental Ballistic Missile (ICBM). In February 2005, North Korea declared that it had nuclear weapons for self defense and pulled out of the six party talks. DPRK expelled all nuclear inspectors and resumed its nuclear weapons program. Possible Solutions As evident from the past, Iran has been adamant about its position and the authenticity of its nuclear program. For any further progress to be made Iran and the West need to cooperate. Prior to creating any framework for agreements, Iran must be given recognition for its right to exist as an Islamic Republic, and its minimum security concerns must be acknowledged as legitimate. Thus, military strike either by USA or by Israel against Irans possible nuclear program would be disastrous as it would possibly cause Iran to retaliate which is a concern of global security and lead to regional catastrophe. The underlying problem in the Middle East crisis is the lack of trust and the increasing hostility between Iran and Israel. Solutions to resolve this issue should focus on reduce the fears of existential destruction that the two nations harbor towards each other. Iran must recognize the importance of moderating its bellicose stance whereas Israel checks its threats to attack Iran. In order to moderate any development of the negotiations between Israel and Iran, the Security Council should provide security guarantees to both countries and assess their concerns of security risks. Another way of addressing the issue would be to provide financial incentives to Iran; large enough to buy up the nuclear energy specialized for civilian use, if Iran completely halts its current nuclear program. One way of addressing the issue of North Korea would be to provide it with concessions such as providing it with substitute forms of energy for its civilian nuclear program and cutting back economic sanctions based on any agreement that has been reached upon. However, these are only possible if North Korea agrees to comply with any solutions reached upon. Although diplomacy is a great tool to resolve conflicts, many believe that as North Korea has repeatedly proved itself to be unreliable as far as agreements are concerned, a more aggressive option might be appropriate. However, it is important to note that any aggressive military action could possibly worsen matters. Constructive solutions would include measures to normalize relations between North Korea and all other states. As of today the most viable solution would be to establish a nuclear free zone in North Korea but it is difficult to implement. All problems that arise as a consequence of implementing such a solution must therefore also be addressed.

Christian Discipleship :: Religion Jesus Christianity Essays

Christian Discipleship Discipleship means ^one who follows^ or ^one who learns^ and this meaning has not changed over the centuries. The first disciples must have felt very special just as do today. Also, the first disciples were not fully understood and were rejected. This is true for disciples today aswell. The Bible is the most important reference for a Christian today. It contains all sorts of stories from the Old Testament and the New Testament. The New Testament concentrates on the life of Jesus which is probably more important to Christians than the Old Testament because Jesus^ death means that everyone has a chance to have all of their sins forgiven. The book I will be concentrating on is the gospel of Mark. Mark ^zoomed in^ on whom Jesus chose to be his disciples and what they were like. When people read Mark^s gospel they realise that you can be a disciple of Jesus no matter who you are. Jesus said, ^It is not the healthy who need a doctor but the sick. I have not come to call the righteous but the sinners^ (Mark 2:17) Many people today see this and are inspired. They see that they too can be forgiven for all of their sins and lead a better life. Being a disciple today is nearly the same as being a disciple in the time of Jesus. As a disciple today you still have to have a true belief in God and to follow the word of Jesus. This is also true for disciples 2000 years ago. Christians today do not suffer as much as they did in the time of Jesus but in some countries Christians do get persecuted and even attacked or killed. The first twelve disciples are not so sacrificial and some probably wouldn^t give their life for God. However, there are still Christians who would do anything for God but this is only a small percent of Christians. The first twelve disciples weren^t just Christians straight away, they dropped all of their things to follow Jesus and spent years learning about God. Nowadays, many people wouldn^t just drop all of their things to follow someone they know nothing about. Many people are told about God and Jesus for a long time before becoming a Christian, just like in Emmanuel College in assemblies and in tutor prayer. Jesus told taught crowds of people that they must sacrifice everything to be a proper disciple. Some people want to learn more about Christianity but don^t want to be sacrificial in their living making them unable to be a disciple.

To Ill :: essays research papers

"Shoot all the blue jays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird." Lee says that it is a sin to kill a mockingbird because they only make music for people to enjoy, and they do no damage to anything such as other birds do. Lee is right the mockingbird dose nothing wrong, such as the mockingbirds in the book. They never do anything wrong, but they sometimes are misunderstood and considered bad by other people. Boo is one of the mockingbirds in the book. He only gives to the children. He gives them many different things through the knothole in the tree. Boo also gives the children a game to play during the day, "Boo Radley." Later Boo gives them the most important thing of all, their lives. He is also a mockingbird in another way, when Scout falls out of the tire he gives them his music, laughter. At the end of the book Boo ends up going back into his house never to be seen again by Scout. He did this because he was a mockingbird caged up for a long time and was not ready to be free. The solution for him was to go back to his cage that he knew and was safe. The other mockingbird is Tom Robinson because he does not do anything wrong. He was a very nice man, he would do things for people if they needed something done that they could not do themselves. An example of this is when he helps Mayella and refused to accept the money that she offered him. The difference between him and Boo is that even though he did not do anything wrong he was still found guilty of a crime that he probably did not commit. The reason that Tom was convicted is mainly because he was a back man accused of a crime by a white woman. The common thing that both of these characters share is that they are both somehow connected to Bob Ewell. Boo is connected to him because Boo killed him when he attacked the children. Tom is connected to Bob because Bob is the main reason that Tom was tried and found guilty in the first place. This common connection to Bob connects Boo and Tom because the reason that Bob attacked the children was because he wanted to get back at the rest of the world for what it did to him.

I Know Why The Caged Bird Sings: Cages :: Know Why the Caged Bird Sings Essays

I Know Why The Caged Bird Sings:   Cages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Maya Angelou wrote an amazing and entertaining autobiography titled I Know Why The Caged Bird Sings, about her hard life growing up as a black girl from the South.   Among the hardships are things known as "cages" as stated as a metaphor from Paul Dunbar's poem "Sympathy."   "Cages" are things that keep people from succeeding in life and being everything they want to be.   Some of Maya Angelou's cages include being black in the 1940's and her overbearing grandmother.   In my life, a "cage" is my young age, this causes problems with adults.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A major "cage" from Maya Angelou's youth was that she was black in a prejudice southern town.   Maya has recounted in her book the times when she was discriminated against.   When she was working for a white woman named Mrs. Viola Cullinan, Mrs. Cullinan started calling her Mary, "That's [Margaret] too long.   She's Mary from now on."(pp.91) One of the most important aspects of a person is their name.   It is a great insult for someone to change your name, without your consent.   If Maya was white Mrs. Cullinan would not have changed her name and she did it only because of her racist friends and attitudes.   Even some of the white adults who supposedly supported her had hidden their racist messages in seemingly nice speeches.   Maya conveys the words of Mr. Edward Donleavy, one of the people in the masquerade, "The white kids were going to have a chance to become Galileos and Madame Curies and Edisons and Gauguins, and our boys (the girls weren't even in on it) would try to be Jesse Owenses and Joe Lousises."(pp.151)   Maya was forced to listen to Mr. Donleavy's stereotypes of how white children could be thinkers and black children can only be athletes.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What was supposed to be an encouraging speech, which Mr. Donleavy probably thought was sincere, turned out to be just another racist and stereotypical speech.   Perhaps it was not so much Mr. Donleavy's fault, because he was trying to be nice, but more of his upbringing.   Racism was the most prominent of Maya's "cages" and it is probably due to the society and ignorant ideas.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second major cage of   Maya Angelou was that she has a very strict, religious, and overbearing grandmother.   It is important that a child's guardian be caring and strict but that guardian should not be too strict.

King Corn

The Documentary ‘King Corn’ is an intersting and entertaining account that examines the impact of the corn industry on food production in America. The film follows Curtis Ellis and Ian Cheney, two recent university graduates who set out to study the overwhelming influence that industrial corn has on the varieties of foods that America consumes each year. The concept of the film is introduced when Curt and Ian have samples of their hair examined, and are surprised to find out that the large amounts of carbon found in the samples originates from ingesting corn products. Many people including myself, would likely be shocked upon hearing this fact, based on the traditional concept of corn; being the small yellow vegatable enjoyed on occasion at most. Sharing this viewpoint, the boys become interested in finding out for themselves why it appears that they are eating so much corn; and hence the topic of the documentary. They decide the best plan of action is to travel to Greene, Iowa, and grow 1 achre of corn to establish how this plant is transformed into so many of the foods that we each. This critique aims to examine some of their findings and discuss the influence and credibility of their arguments. In short, the issue the film addresses is the overwhelming reliance that the American food industry has on the growth and production of corn and its various bi-products. From first glance, many may inturpret this issue as not being a huge problem; after all, when I think of corn, I think of a vegetable. There are certainly other ingredients that would appear to be much more detremental to the health of consuming citizens. But as the film progresses, the viewer learns that the type of corn and it’s bi-products being considered, is far from the conventional concept. While in Iowa, Curt and Ian learn from local farmers, professors and other stakeholders within the industry that the corn they are producing will be used for a variety of purposes, two of the main ones being feed for cattle, and high-fructose corn syrup. As their tiny achre grows, they set out to research the implications of using the corn based products for these purposes. Generally, the documentary took the position that current usage of these products in the food industry promotes a variety of health issues, which will be discussed further in this paper. The corn industry has evolved significantly over the past several decades, not only due to technological advancement, but also the types of corn grown, and purposes that it will serve. The latter cause being fuelled exclusively by the changes in consumer demand, specifically referencing the food industry. This type of industry is largely driven by situations where there is high buyer power; that is, food companies produce the types of food that the consumer wants to eat, rather than what the company wants to produce. As commonly known, several businesses especially in the fast food industry, do not operate on the basis of providing healthy options for consumers to enjoy. Rather, they aim to offer cheap food that consumers want to have. In my opinion, this concept outlines a large point being made by the film; the fact that consumer demand has driven the corn industry (and thus the food industry) to evolve over the past several years into its current state. The bottom line of this argument is that corn is being used in the massive quantities we know of for the very simple reason that is it cheap. To illustrate this point, I will focus on the two main bi-prodcuts of corn that were examined during the film. First, high-fructose corn syrup is used as a sweetner for products ranging anywhere from soft drinks to pasta sauce. In reality, ingesting too much of this sweetner can be very hazourdous to someone’s health, and too much of the product can cause certains conditions such as obeisity and diabetes. This corn syrup has stolen a huge market share from conventional sugar over the last few decades, for no other reason aside from the fact that it is a cheaper alternative, and thus more appealing for businesses to use. As Curt and Ian prove in the film, almost anything processed food imaginable contains at least some quantity of this high fructose syrup, a direct bi-product of corn. The other main product analyzed is the use of corn as animal feed, which is a large source of food for specifically chicken and cattle. These corn-fed animals are themselves processed and used to make the all-American favorite meals. It was starting to become clear to the boys, and the viewer of the film where all this corn was coming from, and offered a justification for the massive size of this industry. During one the interviews, Curt and Ian spoke with a cattle rancher who owned a feed lot. He explained that the cows diet consisted of mainly corn because it was cheap to buy, and was successful in quickly supporting the cow into mature weight, available for slaughter. The farmer had one particularly interesting statement which captured a lot of the concept of the film, suggesting that if people wanted grass fed cows, he would raise grass fed cows. The reality is, grass fed cows are more expensive, a cost ulitmately borne by the consumer. Although much leaner and healthier meat, grass fed cows are not raised as often as corn fed cows because it wouldn’t allow consumers to purchase their favorite fast food burgers at the same price. Even the corn farmers interviewed during the film suggested that they knew their corn was used to create unhealthy foods, but that had become the reality of the food industry. Being producers of a raw material, their livelihood relies on growing corn that the American economy demands. Throughout the film, there are several points of interest made to support the argument that corn products were used to process several health threatening products. The filmakers chose to interview a variety of professionals, mostly university professors, which added to the credibility of of the argument being proposed. The opinion was fairly unanimous that the corn products in the United States are fuelling unhealthy diet choices, and resulting in some of the problems with obesity and other conditions that the country is dealing with. The film was successful in proving its point that the American food industry has evolved to become highly reliant on corn and it’s bi-products. Furthermore, it was able to reliably convey the idea that the exessive consumption of these products had potentially serious health effects. Given these facts, the film is not designed to attack the corn industry, as if they are the reason for these harmful additives in the food being eaten. The onus is really on the consumer; as mentioned, the reason these unhealthy bi-products are being made is in response to the demands from American consumers, who want cheap and tasty meals. The unfortunate reality is that a large number of people fail to devote the right attention to what they are putting in their bodies. The most surprising point in the film was definitely the scale at which the corn industry operates. It was interesting to use the boys â€Å"tiny† achre of corn as a reference point, whereas it was stated that it is not uncommon for one farmer in Iowa to manage one thousand achres of corn each harvest. The shere size of the industry reflects the huge amount of demand placed on the food industry in America every year. Personally, the lack of comparison to other countries was probably where the film lacked in reference. It is fairly well known that the American population consumes more fast food then any other nation in the world, so it really comes as no surprise that the corn industry is as large as it is. I felt as though it would be interesting to compare the American reliance to corn and it’s bi-prodcuts to a country in Europe for example, where typically people eat healthier and less cheaply made, processed foods. Comparing another nation with the United States would suggest that American reliance on corn is not a necessity, but rather a consumer driven evolution in food choices.