Dr. Albert Ellis Essay

Dr. Albert Ellis became known for setting frontiers in the field of psychology. He questioned many age-old beliefs throughout his career and tried to prove each of them with theories. His expertise expounded on human sexuality, psychoanalysis, ad cognitive behavioral psychotherapy. The focus that he gave in sexology and sexuality led to many publications and teachings accountable to him. It is not surprising so that he subscribed to Freudian ideologies. Among his more popular studies was the Rational Emotive Behavior Therapy or REBT. REBT focused on the role of the mind in directing emotions. It specified that the mindset of people is what transforms into emotions. In return, these reactions become basis for future feelings and actions. Ellis assumed with his theories that psychology patients will get better faster and the treatments will be easier if they cooperate and have a change of mind as most of what makes negative emotions are wrong assumptions. By stopping oneself from making demands that cannot be easily satisfied and by being realistic, negative emotions and most problems can be resolved. This focus on cognitive behavior expounded many earlier studies on the area which lacked the focus it needed. Thus, Ellis was dubbed as the Most Influential Psychologist by psychologists and counselors in America and Europe. (Dr. Albert Ellis, 2006) In his death he left a legacy of intelligence. This intelligence helped and will continue to help millions of individuals who remain bothered by life issues that are mainly caused by wrong perceptions. Thus, this legacy was not for Ellis’ alone but for all practitioners and patients who will benefit in his work. INTRODUCTION As shown in many biographies and stories made out of the life of Dr. Albert Ellis, it was evident that a powerful influence was left to him by Freudian ideologies. He had many works that referred most especially to the human sexuality. In his lifetime, he was also able to maintain two consecutive marriages which definitely peppered reality into his many works and theories on sexology. (A brief biography of Dr. Albert Ellis, 2005) As Freud would have it he was also into psychoanalysis. He had a different way of studying the human mind—how it functions and how other bodily functions relate to it. Of his many works sexuality and psychoanalysis were the focal point of most and of which he became better known. (A brief biography of Dr. Albert Ellis, 2005) It’s all in the mind We perceive pain only when we already know that an occurrence or action causes pain. We become sad only when we know that something is saddening. These negative thoughts and feelings come from the mind. The mind is very powerful and it can dictate the whole body on how to behave. It can likewise tell the mind how to think and perceive things. Thus, how a person thinks affects how he feels. Rational Emotive Behavior Therapy was created by Ellis in 1955. The theory found its way to a treatment method. It became possible with the thought that patients will get better faster if they change their way of thinking. The mind, it says, can cure. (Albert Ellis and Rational Emotive Behavior Therapy, 2006) For instance, a patient of depression can get out from his bouts by going to the cause of his depression and changing his reaction about it. Besides, depression as Ellis taught happens when the person convinces himself that the state of his person is not what it should be and rather should be another. These irrational idealisms cause worries and frustrations which leads to depression. (REBT by Dr. Albert Ellis, n. d. ) In concurrence, a neurotic, Ellis specifies, can get out of his neuroses by stopping it. Thus, Ellis promotes that the mind dictates what the body’s state will be especially when it comes to emotions. Ellis’ theory stresses that reactions to a certain event, state, or occurrence identifies the overall feeling of a person towards it. (REBT by Dr. Albert Ellis, n. d. ) Therefore, a person can alter his view of it by either changing the way in which he perceives it or convincing him to do so. When a person successfully does this, it will be easier for him to overcome his negative feelings and be more optimistic. Optimism then leads to a better outlook in life. Ellis psychology: Different psychology In its prime, Ellis’ schools of thought differed from the others at that it puts emphasis on different factors that are otherwise overlooked by other theories. Its combination of highlight points allowed these overlooked factors to be studied through this single theory. These factors include emphasis on early childhood, deep philosophical change and scientific thinking. (REBT by Dr. Albert Ellis, n. d. ) While these factors have been studied long before Ellis’ time, it was only through the focus that Ellis gave that the factors were brought together in a homogenous fashion yet for the resolution of a single objective. The objective here is to change the way of the pessimistic mind and create a mindset that will make it easy for a person to accept events that come his way and understand how to deal with them. The theory states that events which happen during the early childhood years drastically affect the state of mind of a person. The more negative these years were, the more pessimistic the person will likely get. Deep philosophical change is another factor. This is the one which changes the mindset of the person. By changing a person’s philosophy in life he can become at peace with his self and the things that happen to him. In changing his life’s philosophy a person may have to deal into scientific thinking as well. Here there will be no vague inexplicable thoughts and idealisms but rather specifics that can be explained and help the person understand himself and his ordeals. These three measures spell the difference between self-defeat and self-winning. The self can only be won by being rational. By these one explains to himself and understands that everything happens (or do not happen) for a reason. To be rational is to be realistic. When one leaves in a too idealistic or fantasy world is to deny oneself of the opportunity to win over situations. Being rational is a pre-requisite to being free, happy, and optimistic. The ABC and the Musts Ellis’ theory also developed the three ABCs which pose as the blueprint of emotions. The three includes the start of things (A), the beliefs of the person about the thing (B), and the reaction of the person about the thing (C). According to the process, every person’s ordeal has a beginning. It may be from the immediate time or from a distant past. It may be from his immediate surrounding or from a past neighborhood or workplace. Whenever or wherever that beginning may be, the fact is that there is a start. (What is REBT? , 2006) From the beginning of a situation a person starts to associate with it his personal beliefs and the beliefs that he form in concurrence to outside factors such as family and friends. These beliefs are developed from many different things, and so it is guaranteed that two persons under the same situation may have differing beliefs toward it. In connection, these beliefs affect the reaction that the person gives into the situation. As an example, a person who wants to get into a certain job position into a company he so much dreams of may feel very positive about applying, taking the application tests, and attending the interviews. He prepares for it and makes sure nothing comes between him and his dream of getting his dream job; and then he fails. He did not get the job. This person will most likely believe that he does not deserve the failure because he prepared so much for everything. This belief will lead to a reaction of anger and resentment. But when following the Rational Emotive Behavior Therapy, he will put off the grief and focus on future things that he can do—apply in other companies or improve on himself to take on the opportunity of re-application. This is the essence of REBT. The negative feelings that become reactions are often brought about by Musts. These are the assumed expectations of a person that when he fails to achieve can greatly give him negative thoughts and feelings. A person always feel he must do well and win the approval of others, that other people must be fair, kind, and true to him, that he must get what he wants when he want it. This spoiled-brat syndrome often leads to failed expectations. (What is REBT? , 2006) Getting away from thoughts that include these Musts allow one to be realistic. Sources say that these unrealistic demands when given up will solve 80% of a person’s problems. (What is REBT? Introduction, explanation, and application, 2007) This highlights that problems arise from the mindset of a person. A problem becomes so if the person perceives that this thing is really a crisis and so if he will think that it is not a dilemma then it will not pose itself as a predicament. Benefits of rational thinking Being realistic, people say, will save one from the hurts of disillusionment and broken fantasies. The same works with the theories presented by Ellis. Rational thinking bases itself on reality. Thus, it allows a person to be bound with facts. As it helps one overcome tribulations, it promotes a more positive self and mindset. Apart from this, there are other advantages brought about by Ellis’ theory. There is the accomplishment of goals, creation of manageable emotions, and promotion of behavior that allows survival. First, REBT allows one to achieve his goals and purposes. When a person has goals and purposes in life it may be overshadowed by negative feelings and wrong beliefs and reactions. Rational thinking can take these away. Being in touch with reality will keep one collected. Secondly, reality creates emotions that one can handle. Because he perceives things realistically, everything that he may experience will be almost expected. Thus the outpour of emotions will be controllable. Of course, the emotions cannot be stopped. Yet, he will be able ti handle them accordingly and still think clear to be on top of the situation. Lastly, being in touch with reality helps one behave in ways that promote aims and survival. The person who follows Ellis’ school of thought have clear aims in life and the enthusiasm to achieve them They are also survivors. They do not know how to quit because they know that there are other things that they are worth for. (What is REBT? Introduction, explanation, and application, 2007) The impact Dr. Albert Ellis’ works paved the way to modern thoughts in psychology which were specific and focused. It also set a new era for psychological therapy and views on cognitive behavior. Apart from these works on emotive behavioral therapy, Ellis also had studies on sexuality that also influenced that field of study. Freud’s work was on his armament, but he made progress by deriving from the scholar inspiration for fresh studies rather than repetition of old studies. With the works of Dr. Ellis studies on emotive behavior therapy became prominently based on the mindset of the person. Because the theory was very consistent to the results on many studies, many counselors subscribed to the idea and used it to treat their patients. It then became possible to treat patients easily because counselors had a process to follow—tracing the beginnings of the problem, modifying the beliefs of the person, and expectedly the change in his reaction. Dr. Ellis was able to think out of the box. He moved away from the generalities and devised new studies that created new methodologies for psychotherapy. This changed the way in which psychology operated. It made the work easier for doctors and patients alike. These outstanding works gave Dr. Ellis the brand for being the Most Influential Psychologist by American and European practitioners alike. (Dr. Albert Ellis, 2006) Being influential is not nomenclature alone for Dr. Ellis. He embodies the influential psychologist, with published and well-publicized breakthroughs in psychology. These influence that the doctor made helped the field of psychology propel and become what it is now. Definitely, psychology could have not been the same. CONCLUSION Psychology is a never-ending process of learning how the minds of people work. The mindset of people changes through time. It is therefore understandable why psychologists are working endlessly. This has been how Dr. Albert Ellis lived his career. The quest of Dr. Ellis to find the explanations to many of psychoanalysis’ questions wee the inspirations that he had to create studies that gave birth to sexology and emotive behavior therapy, rather old schools of thought that were given new concepts. Best of all, Dr. Ellis made his studies so thoroughly and among well-chosen populations. His works were lauded. His work saved many lives. It is evident that Ellis’ works were greatly influenced by his strong orientation of the works of Sigmund Freud. Known for thoughts and theories on human sexuality and psychoanalysis, Freud was also popular for many studies on the area. In his time, Ellis’ achieved the same level of integrity in psychological studies, albeit not the worldwide fame that Freud has achieved. However, his works were at par with that of the inspiring scholar from which he based many of his beliefs. His seriousness in his theories and studies may also be the one for which his own sexuality can be based, especially that he entered into two consecutive marriages. It will not be surprising to think that these marriages have influenced his concepts on human sexuality which in turn inspired his studies and theories. The good thing, however, is that Ellis’ confidently challenged existing ideologies, which enriched psychology. Through them, psychology has now advanced forward. Though Dr. Ellis, the mind became the cure for its own predicaments. References A brief biography of dr. albert ellis. 2005. Retrieved October 23, 2007, from http://www. rebt. ws/albertellisbiography. html Albert Ellis and Rational Emotive Behavior Therapy. 2006. Retrieved October 23, 2007, from http://www. rebtnetwork. org/whois. html Dr. Albert Ellis. 2006. Retrieved October 23, 2007, from http://www. rebtnetwork. org/ REBT by Dr. Albert Ellis. n. d. Retrieved October 23, 2007, from http://www. rebt. cc/_wsn/page11. html What is REBT? 2006. Retrieved October 23, 2007, from http://www. rebtnetwork. org/whatis. html What is REBT? Introduction, explanation, and application. 2007. Retrieved October 23, 2007, from http://www. rebt. ws/REBT%20explained. htm

How does William Shakespeare create tension Essay

From the minute the play starts the audience are aware that the â€Å"star crossed lovers† Romeo and Juliet are going to die, this makes it clear that the play is a tragedy. A Tragedy is a traditional form of theatre where the main characters in the play die as a result of their tragic flaw, for example in the tragedy play Macbeth, Macbeth’s vaulting ambition leads him to his death. Romeo and Juliet’s flaw is the powerful love between them and it means their relationship has to be secret and this leads to Mercutio being killed by Tybalt and Romeo then killing Tybalt. The consequences of Romeo revenging Mercutios death by killing Tybalt means he is banished upon death. When the play was written ‘Romeo and Juliet’ was already a well known story but the version that William Shakespeare borrowed did not include the love theme William Shakespeare added the love theme into the story. The play Romeo and Juliet was written in 1594, and in this time women particularly were under their parents influence and there was no free choice on who you could marry. Teenage Rebellion was unthinkable because your parents would kick you out and in this time a woman was unable to get a job and with no money it would be hard to find a husband; this is why Romeo and Juliet’s marriage was secret. How a play is structured is an important way of creating tension for the audience like in Act 1 of ‘Romeo and Juliet’ it introduces the theme of love and hate between the two families Montague and Capulet. There is also a fight between the two family’s servants because they hate each other but Tybalt (Capulet) turns up and the fight becomes even bigger than before. The reason Shakespeare kills off Mercutio and Tybalt in Act 3 is that now all the action can focus on Romeo and Juliet. In the scene were Mercutio is slain, this point is often looked at as the points were the play becomes a tragedy. If Romeo hadn’t avenged Mercutios death the outcome would have been very different and Romeo and Juliet’s actions from this point are due to this scene. Having themes run throughout a play is another way of creating tension for the audience. This scene (Act3 scene 1) contains the theme of passion, when Benvolio is advising Mercutio to leave the area where the Capulet’s are  going to arrive but Mercutio is ready for a fight and is going to stay no matter what. Benvolio says ‘for now these hot-days is the mad blood stirring.’ This means that the hot weather has shortened people’s tempers including Mercutios. When Tybalt arrives and Tybalt and Mercutio start to fighting. Romeo accidentally gets in the way and Mercutio is struck by Tybalt’s sword, it is a mortal wound which kills him. As Mercutio is dying he says ‘A plague on both your houses.’ After Mercutio dies and Romeo kills Tybalt, Romeo starts crying and this is a passionate cry emphasises the way he is losing the control of his destiny and is subject to fate. This creates tension because the audience know the final outcome from the start. Shakespeare was a master of characterisation, the characters in this scene have been skilfully created previously and act exactly how the audience expect them to, based on their previous behaviour, such as at the party Mercutio is showing off, he is loud full of himself and hot tempered this shows that it is Mercutios nature to fight and not back down. Also Mercutio cannot stand Romeo’s capitulation towards the Capulet’s and this angers him even more Mercutio also says ‘O calm, dis honourable, vile, submission’ and this creates tension because Mercutio forces the fight on Tybalt. In a play which would be performed to an audience who could barely read and write, it was important for Shakespeare to include rich metaphors and poetry which would entertain and stimulate them; his language is littered with deeper meanings and puns. For example when Benvolio says for now these hot days the mad blood stirring this means that the hot weather has shortened peoples tempers and they are more likely to snap and start a fight, this line adds tension as well because there is going to be a big fight but Mercutios short snappy sentences show that he is ready to fight and it creates tension and anticipation to see Tybalt and Mercutio fight. The stage craft is a vital part of the tension in this scene where Shakespeare keeps the weather hot so it gets people irritable. Mercutio is in the mood for a fight because of the weather and he wants to cause to  cause trouble. Shakespeare makes Tybalt arrive before Romeo so he has a chance to tangle and mix with Mercutio. Shakespeare only makes the reasons why Romeo won’t fight Tybalt to make Mercutio angry about Romeo’s capitulation towards the Capulet Family. To conclude, I feel that Shakespeare created tension in this scene through Mercutios anger towards Romeo’s capitulation and his hatred for the Capulet Family. Although if Mercutio had known about Romeo and Juliet his anger would not be so great. I found the play sad because two innocent characters had to die because of their flaw which was the powerful love between them which could not be broken and I also feel that another reason Romeo and Juliet died was the feud between the two families which was ended only when there children had died.

Explain the relevance of marketing concept to the 21st century Essay

Explain the relevance of marketing concept to the 21st century business of Virgin Group - Essay Example In the case of Virgin Group, it can be observed that the overall goal of the organization is to partner with different business groups in order to create recognised brands. Therefore, the element of mutual relationship among the stakeholders involved is very important since it helps the partners involved to pull their resources towards the same direction. As such, the marketing concept that is suitable for this noble cause is relationship marketing since it is designed to improve the viability of the organization through unifying all the stakeholders involved in a certain business. This marketing concept is effective since it is oriented towards fulfilling the needs and wants of all the stakeholders involved in Virgin Group’s activities. Introduction The success of business in its operations mainly depends on the marketing concept adopted. As such, this paper seeks to evaluate the relevance of relationship marketing (RM) to the operations of Virgin Group which is regarded as t he 21st century business. The paper starts by describing above mentioned marketing concept and this is followed by a brief introduction of the chosen organization, Virgin Group. The main body of the paper will focus on explaining the relevance of the marketing concept to the 21st century business under spotlight. The main points discussed in the paper will be summarised in the conclusion. Description of the marketing concept Relationship marketing is described as the process of establishing, maintaining, enhancing and commercialising customer relationships so that the objectives of the parties involved are met Strydom (2004). Relationship marketing is particularly concerned with satisfying the customer needs and wants. During the contemporary period, it can be noted that markets are characterised by stiff competition such that it becomes imperative for the organisations to retain their customers in order for them to operate viably in the future, (Athanasopoulou N.D). This can be ach ieved through establishing quality relationships around services of the customer, suppliers and other stakeholders as well as their values. These stakeholders in business particularly the customers are the main component in the relationship mix. Concerted efforts ought to be taken in order to satisfy the needs of the customers which can lead to creation of loyalty among them. In case of Virgin Group, this strategy can go a long way in creating competitive advantage for the organization. The concept of relationship marketing often involves high customer involvement and contact whereby mutual understanding can be created among the parties involved. Strydom (2004) posits to the effect that relationship marketing is a continuous process. Essentially, the concept of relationship marketing evolved from transactional marketing in order to serve the interests of the customers profitably. The concept of relationship marketing is also centred on creation of value chain which will help the org anization to gain a competitive advantage if its products and services are regarded as more valuable than the ones offered by the other competitors in the same industry (Wang et al, 2004). Positive consumer perceptions about a product play a pivotal role in creating quality relati

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Medical Futility - Essay Example Treatments or medical interventions that are unlikely to produce any significant benefit for the patient is known as "medical futility" (Jecker). The intervention may be deemed futile if it has no likelihood of improving the patients condition (Quantitative), or when the improvement will be so minimal as to be considered futile (Qualitative) (Jecker). In both cases the prospect of improving the patient's condition is exceedingly poor. Jecker notes that, "...treatment that merely produces a physiological effect on a patient's body does not necessarily confer any benefit that the patient can appreciate". Though there may be physiological changes in the body, if it does not save the patient or reduce the suffering, it is futile. The ethics of medical futility are rooted in the belief that medicine is for the purpose of healing the sick and comforting those that are in pain. Futile interventions often contribute to increased pain and agony as well as expending scarce medical and financial resources (Jecker). Ethical problems arise in defining the terms surrounding the issue. While a medical treatment may be deemed as futile, it may extend the patient's life by the few hours necessary that a family requires to get closure with the dying patient.

Analyzing and Discussing Primary and Secondary Source Documents Essay - 1

Analyzing and Discussing Primary and Secondary Source Documents - Essay Example er in the north is able to achieve the very same by choice of employment, and has more intellectual, moral, and physical benefit by being able to have a say in their field of work and in where they live. They also are able to pursue education to a much higher standard than most southern slaves would ever be allowed, and have a set of morals that is embraced by them rather than imposed on them. Despite any benefits that Calhoun may claim, I would argue that they an inherently harmful if they are imposed within the relationship of owner and slave rather than teacher and student or employer and employee. Southerners who were not part of the â€Å"Plantation Aristocracy† still supported slavery because it was a cornerstone of their overall economic system. Without slavery, the southern economy would have to undergo massive hardship and reform, and a new system would require a much larger portion of the white population to work. These people felt that slavery was a basic part of their culture, as well, and defended slavery as a right. Furthermore, the institution of slavery gave southerners greater political power per capita, and thus their votes in Congress were represented more strongly without the input—but with the population strength—of their slaves. Slavery had an effect on every piece of the economic system of the south, as slaveholders had more money to spend because they were able to run their plantations using unpaid labor. This money went into the economy that supported all southerners in their own businesses and endeavors, and a lack of such wealth wou ld lead to a lower amount of disposable income in the entire region. Furthermore, these southerners did not have the moral opposition to slavery that many northerners felt. The lack of abolitionist thought in their religious and moral views led to them being more passively supportive of slavery. Finally, many saw abolition as a northern movement to control the south more directly. This was an expansion of

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Marketing of luxury brand-VERSACE Dissertation Example | Topics and Well Written Essays - 7000 words

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Tupac Amaru Revolutionary Movement in Peruvian History Essay

Tupac Amaru Revolutionary Movement in Peruvian History - Essay Example Its impact also exceeded the Peruvian border. Indeed the Cuban Revolution was one of the direct consequences of the Tupac Amaru. Victor Polay and Nestor Cerpa Cartolini: Victor Polay Campos is the founder of Tupac Amaru Revolutionary Movement (MRTA) in 1983 and is the leader of the group military Tribunal in 1989. He appears to keep hold of a position of his family say that Campos, fluent in Spanish, French and also Basque. He gets sentenced several times but last for 32 years prison on March 21st, 2006. ‘Campos’ is the son of victor Polay- Risco, the founder of Peruvian Aprista party and is the son of a half Chinese comes in Peru to work in the sugarcane plantations. Nestor Cepra Cartolini: (born in 14, August, 1953 Lima) in a working class district of La Victoria. He becomes the leader of the Peruvian Tupac Amaru Revolutionary Movement (MRTA). As a union leader in the 1970s, involves in the invasion by workers of the Cromotex Textile factory in December 1978. In the ea rly 1980s, becomes involved with the nascent MRTA and comes to the leader position of the San Martin Zone Committee in haste and after that to the national leadership of MRTA. Origin of Amaru Revolutionary Movement The MRTA originates from the amalgamation of the â€Å"Marxist-Leninist Revolutionary Socialist Party† and the militant section of the â€Å"Revolutionary Left Movement† in 1980. A number of former members of the Peruvian Army participate in the leftist â€Å"Government of the Juan Velasco Alvarado† (1968-1975). Whereas the â€Å"Marxist-Leninist Revolutionary Socialist Party† rose from a legal political background, the â€Å"Revolutionary Left Movement† was a faction of the â€Å"Revolutionary Left Movement†, a Castroist guerrilla group which suffered a sheer defeat in 1965. The MRTA attempts to bring other leftist movements on a unified platform, following the first autonomous elections in Peru after the military regime of Juan Velasco Alvarado (1968–1980). Operations of Tupac Amaru Revolutionary Movement: The first operation of the Tupac Amaru Activists occurs on 31 May, 1982. In the operation , five members of the organization under the leadershp of Victor Polay Campos and Jorge Talledo Feria robbed a bank in La. Both Victor Campos and Jorge Talledo were the members of the Central committee of the organization. In the operation, for the time, the movement lost its member Talledo. Peru’s counterterrorist agenda diminish the strength of the group to carry out more operation and through the passage of time, the organization suffers from internal clashes as well as aggressive clashes with other Maoist rival, the imprisonment or the pass away of the senior leaders and loss of leftist support in 2001. The fighters of the organization led an attack on the town of Jean located in the northern part of Cajamarca on 6 July 1992. After a severe shootout, they were driven out of the town and a police ma n named Eladio Garcia died in the firefight. In its final but the most violent operation, Fourteen armed Activists of the Tupac Amaru Movement took up the Japanese Ambassador’s abode in Lima and held 72 â€Å"hostages for more than four months†. In December, 1996, the last major action of the Tupac Amaru guerrillas ended unsuccessfully with the death of Nestor Cerpa Cartolini, the second Commander

A Raisin in the Sun Analysis Essay Example for Free

A Raisin in the Sun Analysis Essay Throughout the play, A Raisin in the Sun, the Younger family struggles to come together as a family. One of the main impediments in their unity is their differing views on the world. Each character has their own dream and is unwilling to sacrifice that dream for anything. They are afraid of having their dream deferred. Their dreams, especially Walter Lee’s, break the family apart, and it is only when they unite their dreams together that they unite the family. Most of the members of the Younger family have some kind of individual dream. Beneatha wants to be a doctor; Ruth wants to move into a home that is her own; Mama simply wants to keep the family together; and Walter wants to be able to provide comfortably for his family. All these differing dreams and goals cause rifts in the family from time to time, but none more so than Walter Lee Younger’s dream. Walter is a pivotal character in the play. His actions shape the plot unquestionably, and it is because of his strong will and perseverance towards his dream that the plot progresses as it does. He believes that his way is the best for the family and he will do anything to achieve it. After feeling closer to his dream than ever before he tells Travis, â€Å"Just tell me what it is you want to be- and you’ll be it†¦. Whatever you want to be – Yessir! You just name it, son†¦ and I hand you the world! † (Hansberry, 109). This reinforces the idea that Walter thought that his dream would save his son. In her book, Worlds of Pain, Lillian B. Rubin writes, â€Å"For the child – especially a boy – born into a professional middle class home, the sky’s the limit; his dreams are relatively unfettered by constraints†¦ For most working class boys, the experience is just the reverse† (Rubin, 38). The life of a child in a professional middle class home is exactly what Walter wants for his son, and he would do anything to get it. He thought that once he achieved financial security, he could save his son from a working class life. The main issue for Walter, however, would be that his quest for financial security, and ultimately his dream, would come between him, his family, and his marriage. Ruth senses this and tells Mama, â€Å"Mama, something is happening between Walter and me. I don’t know what it is but he needs something – something I can’t give him anymore. He needs this chance, Lena† (Hansberry, 42). The chance that she refers to was his first step into an investment towards financial security. He put his dreams and ambitions in front of everything because of his strong will. This led to somewhat of an apathy towards any other affairs to the house. Nowhere is this more apparent than when Walter finds out Ruth plans on getting an abortion. After Mama tries to force him to talk things over with his wife, the stage direction states, â€Å"(WALTER picks up his keys and his coat and walks out†¦Ã¢â‚¬  (Hansberry, 75). This all-consuming dream of Walter’s gets in between Walter and his family and causes tension throughout the plot. Walter lives the poem A Dream Deferred by Langston Hughes throughout the play. Once Mama has bought a new house with the money he wanted to use for his investment, Walter says to her, â€Å"you butchered up a dream of mine – you – who always talking ‘bout your children’s dreams†¦Ã¢â‚¬  (Hansberry, 95). Here he feels like his dream has been deferred and his dream begins to â€Å"stink like rotten meat† (Hughes, 6). Even though most of the people around him could not see his dream like he did, his attitude reeked of unfulfilled expectations. His deferred dream â€Å"fester(s) like a sore†¦Ã¢â‚¬  (Hughes, 4) and the pain starts to stretch his sanity. He says himself, â€Å"I want so many things that they are driving me kind of crazy†¦ Mama – look at me† (Hansberry, 73). It is this madness and this dream that causes the conflict within the household. The true test of unity for the family came with the second arrival of Mr. Lindner. It is then that Walter has to make a decision that will either bring his family together and place him as head of the household or break them all apart. Ultimately, he puts his family first and even Mama remarks, â€Å"He finally come into his manhood today, didn’t he? Kind of like a rainbow after the rain†¦Ã¢â‚¬  That day he put his family before his dreams. He realized that moving into their own home and standing up for themselves would be the best thing for his family. With this single act, he reinforced himself as the head of the household. Once everyone, especially Walter, come together towards Mama’s dream, they come together as a unit. They no longer act individually but act for the good of the household. They see that their future is dangerous and they must stand together if they are to oppose it. There is no longer talk of abortions or money; they speak more often of the family. This dream of owning their own home is exactly what the family needed and once it was achieved, the Youngers became stronger and closer. Though Walter had to sacrifice the most, mainly his dreams and ambitions, once he did, he led the family through to their unity. His selflessness allowed the family to live in harmony. Professors Bahr Bahr of Brigham University wrote in their article, Families and Self-Sacrifice: Alternative Models and Meanings for Family Theory, â€Å"We draw from the disciplines of economics, history, philosophy, literature, sociology, and from life as lived by everyday people in making the case that self-sacrifice is a powerful and a essential part of social life generally, and family life in particular† (Bahr, 1231). Self-sacrifice is essential for the family to work together as a unit. An individualistic approach to family life leads only to discord and disunity. Walter Lee Younger made this revelation, perhaps even subconsciously, when he decided to refuse the money that Mr. Lindner offered that was necessary to realize his aspirations. Only once this was achieved could the Youngers be a cohesive family unit. English historian Thomas Fuller once said, â€Å"The darkest hour is just before the dawn. † This famous quote is thoroughly applicable to A Raisin in the Sun. Though the Youngers had severe familial problems, they pulled through it stronger than ever before, thanks to the unifying dream that lit the way through the night.

Economics - Product Differentiation in Monopoly Essay Example for Free

Economics Product Differentiation in Monopoly Essay Monopolies are firms that are the sole or dominant suppliers of a good or service in a given market. And what sets apart monopolies from competitive firms is â€Å"market power†- the ability of a firm to affect the market price. Price discrimination is the business practice of selling the same good at different prices to different customers, even though the cost of production is the same for all customers. Only monopolies can practice price discrimination, because otherwise competition would prevent price discrimination. Price discrimination increases the monopolist’s profits, reduces the consumer surplus and reduces the deadweight loss. (the buyers of the lower-priced product should not be able to resell the product to the higher-priced market. Otherwise, the monopoly will not be able to maintain price differentials. ) The monopolist must be able to identify segments of the market that are willing to pay different prices, and then market its products accordingly. A common technique to achieve this is by making it harder to get the lower prices, since wealthier consumers value their time more than their money. Some ways the monopolistic firms can implement discriminatory pricing are; †¢Linear Approximation Technique or Markup Pricing Technique †¢Personalized Pricing – extracting the maximum amount a customer is willing to pay for the product. †¢Coupons and Rebates – providing coupons to attract more customers or providing personalized discounts. †¢Bulk pricing – offering lower prices when customer buys a huge quantity of the same product. †¢Bundling joining products or services together in order to sell them as a single combined unit. Block pricing Charging more for the first set of the product, then less for each additional product bought by the same consumer. †¢Group Pricing- charging different customers different price based on factors such as race, gender, age, abilities etc. and also â€Å"psychographic segmentation†- dividing consumers based on their lifestyle, personality, values, and social class. †¢Charging different prices based on geographic location. Some products may be cheaper to produce in different places and based on the cost of the good sold the monopolistic firm can charge different prices in order to maximize its profits. Placing restrictions or other inferior characteristics on the low-price good or service, so as to make it sufficiently less attractive to the high price segment †¢Establishing a schedule of volume discounts (â€Å"block pricing†) such that only large-volume buyers (who may have more elastic demands) qualify †¢Using a two-part tariff, where the customer pays an up-front fee for the right to buy the product and then pays additional fees for each unit of the product consumed.

The Emerging Technology Trends In Computer Hardware Information Technology Essay

The Emerging Technology Trends In Computer Hardware Information Technology Essay The future of computer hardware is very fragile due to problems between software and hardware engineers and software now that cannot keep up with the material; the material may be decreasing as the software has priority. One thing to note is that the material cannot be totally eliminated. The market will always be a demand for faster hardware, lighter, more coherent and comprehensive. Arguably, the material can not hire as many jobs as the software does now because of the need and progress in software technology related to technology equipment. The material is and will carry on generating new applications that will make life easier and business more flourishing. Apply a new type of technology used in hardware applications, known as COTS. Commercial and product standards commonly known as COTS are proven and reliable in changing computer world. COTS allow software developers to provide new products, and hardware platform for adding custom hardware; a new device is the latest USB standard is also a past director of external equipment transfers. Cots are devices to help correct answers and progress on new computers, such as the XML protocol and new wireless advances. Another technology is the new hardware unit is microcontroller. The micro-controller unit (MCU) complete final products to the automotive market for smart cards. 16-bit and 32-bit MCU + are the main products of high-end consumer, the automotive and industrial control equipment. MPU Base application and wide variety of entrenched memory and other technologies add to their permanent unit and revenue growth. MCUs will carry on to see their make use of in products outside the home machine, which will allow hardware developers in the right direction for diversified applications. The tension between hardware engineers and software has led to an interesting correlation. Both types of engineers must learn to work together because the software and hardware engineers need each other in an appropriate communication to achieve various objectives. The types of material that is developed must cease and forth between the phase of software development for all types of applications across the board for all the different courses. With the increase in CPU capacity, created the software will always take more than enough room to allow the continued growth of the CPU in the industry. In the research project is completed, the balance between hardware and software engineers stay just as important for the optimal completion. Trends in computer software In an interview with John Bruggeman, Chief Marketing Manager, Wind River, a software design company based in the United Kingdom, which explains how the software has grown much faster than hardware applications. Bruggeman specialized software in Linux, which has seen faster growth than expected. For us the Linux business has grown from zero to 50 million dollars in 24 months. Not only Linux, but Amazon has created a unique opportunity to expand. Amazon Web Services has launched a new enterprise IT management software products, which include the rental of servers, instead of forcing companies to buy directly from a number of expensive servers. Technology recently published an article So far the market has taken the idea of Amazon and Amazon has shown that Web services have already won clients such as The New York Times, Red Hat and SanDisk. Other companies, like IBM and Sun are struggling to move to a new model. Sun already offers online rental system and expects to sell the equipment. We have the infrastructure, says Greg Papadopoulos, chief technology officer of Sun If you do not you can beat them, their hand. Suns final report shows that the Amazon Web Services functions have hit a new market that will continue to be successful. What are the current trends in computer hardware platforms and the evolving mobile platform, grid computing, and cloud computing? Mobile platform: more and more business computing is moving from PCs and desktop machines to mobile devices like cell phones and Smartphones. Data transmissions, Web surfing, e-mail and instant messaging, digital content displays, and data exchanges with internal corporate systems are all available through a mobile digital platform. Net books, small low-cost lightweight subnotebooks that are optimized for wireless communication and Internet access, are included. Grid computing Grid computing combines computer from systems multiple administrative domains to achieve common aims to solve a simple task and can disappear very fast. A grid computing key strategies is to use middleware to divide and distribute pieces of a program between several computers, sometimes up to several thousands. Grid computing is to compute in a distributed manner, which may also involve the aggregation of cluster systems based on large computer companies. The size of a grid can vary from a small restricted to a network of computer workstations in an enterprise, as for large public works across many companies and networks. The idea of a limited network may also be known as an intra-node, while the idea of bigger, wider networks may refer to inter-nodes. The grids are in the form of distributed computing; where the super virtual computer is composed of many networked computers to perform tasks freely collaborate large. This technique has been applied to computationally intensive problems in science, math and academic volunteer computing, and is used by commercial enterprises, such as various applications such as drug development, economic forecasting, seismic analysis and back-office data processing, support for e-commerce and web services. Grid computing gives a safe way to solve Grand Challenge issues, like proteins, financial modeling, earthquake simulation, weather patterns. The grid provides a way to use IT resources optimally inside an organization. They also offer a means of providing information for their technology and commercial business customers, with customers paying only for what they use, such as water and electricity. Grid computing is used by the grid of the National Science Foundation, National Technology, NASAs Information Power Grid, Pratt Whitney, Bristol-Myers Squibb Co. and American Express. The European Union has been a great supporter of grid computing. A lot of studies and projects have been funded by the European Commission Framework Programme. Lots of projects are emphasis here, but 2 of them deserve special point out: Enabling Grids BEinGRID and for e-Science. Business Experiments in GRID is a project, and also have a 1/4th amount of the whole project is funded by the European Commission as an incorporated Project under the 6th Framework Programme Sponsorship Program (FP6). Introduced in June 2006 and the project lasts for 2 years, until November 2009. The research is organized by the Atos Origin. According to the project sheet is their mission to create effective ways to promote the adoption of grid computing across Europe and to stimulate research on innovative business models using Grid technologies. Extracting best practices and common themes of the experimental implementations, two groups of consultants to analyze a number of pilots, technique and business. The results of this cross analysis provided by the TI website called www.tude.com. The project is important not only for its longevity, but also for its financial plan to 24.8 million Euros, is the greatest of all integrated projects in FP6. The grids of the E-science, which is founded the European Union and also sites in USA and the most part of the Asian continent, is a follow-up project of the European DataGrid (EDG), and is probably the largest computer network on the planet. This, together with the LHC Computing Grid (LCG) was developed to support the experiment at the Large Hadron Collider at CERN. LCG Project at CERN is based on the need to handle large amounts of data, where the rates are required to store several gigabytes per second. A list of active sites within LCG can be found online as well as real-time monitoring of the EGEE infrastructure. The software and documentation is also accessible to the public. It is speculated that optical fiber dedicated links, such as those installed by CERN to meet the needs of large volumes of data from the LCG may one day be available for home users and Internet service reach very fast approximately a thousand times faster than the usual broadband internet connection. Until April 27, 2007, United Devices United Devices Cancer Research Project based on its Grid MP product, which cleans the PC cycle of volunteering over the Internet. Grid MP in June 2005 ran about 3000000 machines. Cloud computing Cloud computing is computing on the Internet where shared resources, software and information is provided for computers and other devices on demand, with the grid. Cloud computing is a natural change of the well known to use of virtualization, SOA and utility computing. The details are extracted from consumers who no longer required specialized knowledge or control over the technology infrastructure that supports the tag. Cloud computing describes a new addition, consumption and delivery model for IT services Internet-based and are generally over-the delivery of Internet resources dynamically evolving and often virtualized. This is a result of product and ease of access to computer sites that offer Internet distance. This is mostly takes the form of internet based applications and tools that users can access and get use through an internet website browser as if it were a program installed locally on your own computer system. NIST provides a definition a little more objective and specific here. Tag word as a metaphor for the Internet based on the design previously used tags to represent the telephone network, and then to describe the patterns of Internet computer network as an abstraction that represents the underlying infrastructure. A typical cloud computing provider to provide common business applications online that is accessible from another web service or software as a Web browser, while the software and data stored on servers Most cloud computing infrastructure consists of services offered by the centers joint and integrated servers. Clouds often appear as single point of access to the computing needs of consumers. Commercial facilities are generally required to meet Quality of Service (QoS) of clients, and generally include service level agreements (SLA). The big cloud providers include Amazon, Microsoft and Google. Some large IT companies who are actively involved in cloud computing, Fujitsu, Dell, Hewlett Packard, IBM, VMware, NetApp and Microsoft. There are several doubts and confusions in relation to the phrase called hybrid when applied to the cloud a criterion description of the word hybrid Cloud has not yet risen. Cloud term hybrid has been used to assign 2 clouds. Separate conference ( private, public external or internal ) or a blend of clouds virtualized server instances that are used in combination with the actual physical hardware. The correct definition of the term hybrid Cloud; is probably the use of physical hardware and virtualized server instances tag together to provide a unique and common. Two clouds were collected are more properly a combined cloud. A combined cloud computing environment composed of multiple combined internal or/and external suppliers would be typical for most companies By integrating cloud computing services to multiple users to facilitate the transition to the public cloud services while avoiding problems such as PCI compliance. Another perspective on the implementation of a web application in the cloud using hybrid Web hosting infrastructure is a mix between Cloud hosting and dedicated servers it is usually implemented as part of a Web cluster, where some nodes running real physical hardware and some running on the server where the clouds. How network economics, declining communication costs and technology standards affect IT infrastructure? Network economics: Economics refers to the Business Network, which will benefit from the network. This is where the value is a good or service increases as more people buy the product or service. Examples include websites like eBay, or if the iVillage community together and share ideas to help the website become a better business organization. Metcalfes Law explains the proliferation of computer use by showing that the value of network participants grows exponentially as the network becomes more members. As the number of members in a network increases linearly, the values of the overall system grows exponentially and theoretically continue to grow indefinitely with increasing membership. Declining communication costs: The communication costs are rapidly falling down daily. The costs of communication and the exponential growth in the size of the Internet is a driving force that affects the IT infrastructure. When there is a decline happened in the communication cost will reflect several advantages and disadvantages to the information technology infrastructure. The main advantage of decline of communication costs is when its get fall to a very small and approaches zero, the use of communications and computer exploits. Technology standards: According to the growth of IT industry, the standards of design and communication is getting improved and more competitive day by day. Technology standards and economies of scale release powerful lead to decreases in the prices that manufacturers focus on products manufactured by a single standard. No economies of scale, the information of any kind would be much more expensive than is the case today. Creating and maintaining a coherent IT infrastructure raises multiple challenges including: Making wise infrastructure investments, IT infrastructure is a major investment for the company. If too much is used for infrastructure will not be used to form drag its financial performance. If it is too little used, a major business services cannot be delivered and competitors of the companys better than investing in the company. Coordinating infrastructure components: attempts to create IT infrastructures, select a combination of vendors, people and technology services and fitting them together so they operate in a coherent whole. Dealing with scalability and technology change: as companies grow, they can easily find that their infrastructure. As companies shrink, they can get stuck in too much infrastructure has been purchased in better times. Scalability: the ability of the computer of a product or system expansion to serve more people without breaking down. Leadership and management: refers to who controls and manages the IT infrastructure.

The White Hotel :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The White Hotel Donald Michael Thomas began his writing career as a poet, and his early work was notable for the way it ranged across the heights of the fantasy worlds of science fiction and of sensuality. Thomas was a superb writer, meticulous researcher, and a genius in deceiving the reader. He skillfully wrote The White Hotel, combining prose, poem, and science fiction, to make it a believable, conceivable, and a touching piece of literature. In his novel, Thomas makes realistic and believable references to Sigmund Freud and his psychoanalytic theories. Furthermore, he was able to capture the real Freud so well that many Freudian scholars believed this â€Å"case study† of Frau Anna G. to be a lost work of Sigmund Freud. This leads us to conclude that Thomas did not only possess a great imagination for fiction, but was also well studied in his accounts of Freud and the Holocaust. Composed of a prologue and six sections, The White Hotel utilizes a variety of literary forms. The main characters of this novel are the celebrated psychoanalyst and theorist Sigmund Freud and Lisa Erdman, a twenty-nine-year-old, half-Jewish Viennese opera singer who comes to Freud for treatment of hysteria in 1919. This novel is by far one of the greatest works of English literature, exploring such concepts as, premonition, inhumanity, sexuality, and briefly, the concept of life after death. It is fashioned with many images of love, death, life, and desire, taking the audience on a horrifying and historical depiction of the Holocaust. Thomas’ novel is written using the third and first person narrator, which seems to have more knowledge than the reader or the character. I have to admit that I was distracted and even caught off guard by Thomas’ disorganization of chronological events. For example, the novel begins with presumably the middle of the story, after which the novel continues with the beginning and then ends the novel with a metaphorical new beginning for Lisa Erdman. Furthermore, many parallels and symbols can be seen in each section, which brilliantly connects them into a cohesive story filled with meaning and dire premonitions of an inevitable future.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout this course, we have discussed various novels, from a psychoanalytic point of view, and we have been able to deconstruct many of the characters according to Freud’s psychoanalytic theories. Ironically, in The White Hotel, it is those theories that allow the reader to be misguided, and not realize the important symbolism of Lisa’s symptoms.

The Cruel Joke of Life Exposed in Vonneguts Cats Cradle :: Vonnegut Cats Cradle Essays

The Cruel "joke" of Life Exposed in Vonnegut's Cat's Cradle Cat's Cradle is set up like a series of comic strips, with satirical commentary found in the last "panel". What, then, could we conclude is the accumulative punchline for the entire novel? What does Vonnegut give us for his "last laugh"? If we attempt to answer this question, we must first try solving the answers to "what is the joke?" and "who is the joker?" It seems Vonnegut's characters are the victims to the cruel "joke" of life. In Cat's Cradle he suggests that God is the joker. Like any good comedian, he must consider his timing and his audience. By using human beings that are always trying to understand it all in a scientific age, it becomes the perfect "set-up". His method of delivering the joke seems to be either through Religion or Science. In the novel, the more the characters try to find the meaning of life, the funnier and more absurd the joke becomes. And no one is laughing harder than Bokonon. Julian Castle quotes this poem from The Books of Bokonon after Jonah shrieks, "My God-life! Who can understand even one minute of it?" Tiger got to hunt, Bird got to fly; Man got to sit and wonder, 'Why, why, why?' Tiger got to sleep, Bird got to land; Man got to tell himself he understand (150). Bokononism is a witty, satirical retort to the methods that God uses to play his joke. Bokonon and his followers understand the joke and even play along. When the final "punchline" is about to be delivered (when the ice nine is released), the Bokononists, who seem to have always anticipated an end to this prank called life, willingly eat the ice nine and kill themselves.

Cognitive and Emotional Intelligence paper sample Essay

DECLARATION I declare that this assessment is my own work, based on my own personal research/study . I also declare that this assessment, nor parts of it, has not been previously submitted for any other unit/module or course, and that I have not copied in part or whole or otherwise plagiarised the work of another student and/or persons. I have read the ACAP Student Plagiarism and Academic Misconduct Policy and understand its implications. I also declare, if this is a practical skills assessment, that a Client/Interviewee Consent Form has been read and signed by both parties, and where applicable parental consent has been obtained. Organisational Behaviour Assessment 1 Two important differences in organisational behaviour are cognitive intelligence and emotional intelligence. The following essay evaluates theoretical and practical strengths and limitations of both intelligences and discusses the application of each in modern organisations. Modern organisations face differing challenges to those of the previous century, high turn-over, globalization and the rapid development of ever changing technology all require special attention. It has never been more important to find the right person for the right job. General mental ability does not give the whole picture. There is a link between cognitive and emotional intelligence, each being important contributors to modern organisations. Cognitive intelligence (CI) has traditionally been the indicator of successful job performance (Bosco, Nathan, & Allen, 2012). Organisational psychology uses cognitive ability to predict workplace success (Neisser et  al., 1996). Cognitive intelligence can be generally defined as academic ability, IQ or general mental ability, including the ability to critically think and reason logically, to analyse and problem solve, as well as individual aptitude in reading and writing (Sternberg, 2006). CI is a valuable asset in employees, particularly in some specialist fields where critical thinking, logic and reason are required, occupations such as scientific researchers, accountants, economists etc. The capacity of all workers to engage cognitive intelligence in quick and effective decision making serves as an important basis for achieving successful outcomes in the most workplaces. Patton (2003) found a consequence of the developing business climate is the global economy and the Internet, each necessitating an increased speed of communications in business transactions. Decisive leaders are forced to make timely decisions without consult and all the data on hand, such an environment necessitates in the need for higher levels of general mental ability in order to achieve both increased levels and faster acquisition of job knowledge, thus leading to greater levels of job performance (Schmidt & Hunter, 2004). CEO of Southwest Organisational Behaviour Assessment 1 Airlines, James Patton, displayed the importance of quick and effective decision making when facing a crisis on September 11, 2001. When planes where grounded and millions of passengers stranded, Patton decided that customers and staff would come first. No employees were required to stand down or take pay cuts, and passengers were given hassle free refunds, furthermore, Southwest employees were encouraged to take passengers to a movie or bowling to pass the time while awaiting news. In the aftermath of 9/11, while most airlines were reducing their workforces by 20% Southwest announced a $179.8 million profit sharing program for employees and managed to retain all staff (Gittell et el, 2006). Other examples of CI are literacy skills, such as reading and writing which are major tools of modern day  businesses: emails, documents and various other item of paperwork require high levels of accuracy for effective communication, efficiency on computers and an ability to learn new technolog y is important in this information world. McKenney, Copeland, Copeland and Mason (1995) propose that the revolution in communications and information technology should be considered as a dominant force in recent social and economic change. Although CI is undeniably important in establishing an efficient workforce it is not the whole picture. The value of cognitive intelligence is irrefutable however some limitations apply. Validities of predicting outcomes in real life are low. According to Viswevaran and Ones (2002), general mental ability accounts for only 25% variance in work performance. Furthermore, they suggest that intelligent behaviour is more than just the result of what intelligence tests measure. A practical example of the limitations of cognitive intelligence can be referred back to the other airlines effected by the 9/11 crisis. While Southwest airlines triumphed against adversary other airlines suffered greatly. There is no denying that the CEO’s of these struggling airlines were people of high cognitive intelligence, however, this personal asset alone was not enough to avoid financial losses, perhaps other ingredients such  as emotional intelligence and adequate policies are still required in order to retain consumer trust. Other CI limitations include measurement, particularly IQ testing which ma y result in adverse impact against minorities (Viswesvaran & Ones, 2002). Tests presented in a language other than an individual’s primary language as well as differing cultural approaches make the result of such tests weighted in favour of the culture that produced it. High IQ does not guarantee adequate function in the  workplace. Highly gifted people are often underestimated and misunderstood by peers and society (Nauta & Corten, 2002). They may make ineffective leaders as staff may not appreciate their intensity, perfectionism, questioning, and being â€Å"too smart† Heylighten (n.d.). Furthermore, CI does not guarantee a good team player. Elkin and Burke (2008) report Steve Jobs, while an example of a successful individual with extremely high cognitive intelligence, is reputed to have been a tyrant to work for. Critics claim he took credit for ideas that were not his, was not a team player, and was impatient, domineering and obsessive, behaviour which is inducing of high staff turnover or low employee retention rates. They also suggest Jobs strengths such as vision, magnetic charisma, perfectionism, all drove him to be a great CEO but are also the same drives that placed his company, staff and investors at risk. Highly intelligent individuals may have issues with delegation, trust, admitting error or asking for help. When compared to autonomous work, good teamwork enables tasks to be accomplished faster and more efficiently, reduces workloads, work pressure and improves staff relations (Kelly, 2004). Some highly intelligent people, such as those with Asperger’s Syndrome, may have low social skills. Individuals with Aspergers may test very highly on a CI tests but often their communication with others is blunt, awkward, stilted or odd (Shea, 2009). Saaty (1999) suggests that primary language expresses affections rather than ideas or thoughts. An inability to effectively communicate with consumers may result in difficult social relationships. While CI is indeed an important consideration in e mployee ability it is not a stand-alone measure of success. Emotional Intelligence (EI) is increasingly being viewed as having a significant influence on job performance and effective leadership in the workforce. A commonly referred to definition of EI was given by Mayer, Caruso and Salovey (1999) â€Å"Emotional intelligence refers to an ability to  recognise the meanings of emotions and their relationships and to reason and problem solve on the basis of them. Emotional intelligence is involved in the capacity to perceive emotions, assimilate emotion-related feelings, understand the information of those emotions and manage them† (p. 267). EI reflects one’s capacity to cope with daily challenges and may assist in predicting both personal and professional success in life. Assets in any working relationship include social awareness, social networking, relationship management, self-awareness and self-management. While small business has long relied on understanding the importance of social networking and keeping healthy relations hips and positive reputation in their community, new technology, globalization and social media now take social awareness and social networking to a whole new level. According to Qualman (2009) global connectivity now results in both positive and negative messages regarding products and services becoming immediately, permanently and easily accessible to the whole world. EI is a valuable asset in employees, particularly in some specialist fields where charisma and empathy are required, such as, sales and marketing, counselling or nursing. Effective leaders, as part of their role in managing relationships, should embody competent levels of respect, empathy, courtesy, motivation and be able to inspire others. The importance of empathy can be illustrated by an American business called Toro who manufacture commercial lawn equipment. The nature of the product results in around 100 serious injuries annually, prior to the appointment of CEO Ken Melrose, Toro faced an average of 50 law suits per year, resulting in massive financial losses to the company. However, Melrose added empathy. Injured workers and their families where meet by company representativ es, sympathies where expressed, investigations made and any needs were meet at the onset. This change in policy has reduced the number of lawsuits from an  average of 50 per year to only one since 1991 when the policy was introduced (Rainey, Chan & Begin, 2008). Furthermore, leaders need teams who are energetic, innovative, creative and passionate (Sloane, 2007). Understanding individual drives and motivations enables management to get the best results from their team. Effective management must be self-aware and have the ability to self-manage, including being aware of and managing moods, adapt appropriate emotions and behaviours to appropriate situations. Jack Welsh, Chairman of General Electric states that â€Å"A leader’s intelligence must have a strong emotional component. He has to have high levels of self-awareness, maturity and self-control.’ (as cited in Balakrishanan & Mouli, 2011, p. 44). EI allows managers to get the best out of their employees. Perks (2007) advises that successful leaders are high in emotional intelligence; they maintain posit ive working relationships and employ adequate coping strategies in all areas of life. Leaders, ideally, should possess emotional intelligence to encourage the best of their team. Emotional intelligence, however, has its limitations. Cherniss (2010) even suggests that EI has produced the highest level of controversy in the social sciences of recent years. More clarity in regard to theory is required. Roberts, Matthews and Zeinder (2010) propose that EI models do not adequately address theory. Furthermore, Roberts suggests that emotional intelligence definitions lack clarity and questions the criterion of which qualities should belong under the banner of emotional intelligence. It seems necessary to adopt one clear common definition. Measures of EI are currently underdeveloped in this relatively new field, more research and the creation of better measures may improve construct validity (Cherniss, 2010). This may result in the development of greater understanding and respect for the field. There is no guarantee that a person high in EI, will use this asset in a positive manner. Individuals with high emotional intelligence may manipulate people or situations for personal gain. Saaty (2001) suggests that decisions are not always based on the greatest idea  but on a person’s ability to persuade others to accept the idea. More exploration and clarification is required to address some of the limitations of emotional intelligence. Modern organisations face fundamentally different problems from those of the in the past, globalization, increases in technology and staff turnover are just some of the issues being confronted. The belief has been held for around a century that higher intelligence in individuals is more valued due to their higher task performance (Viswesvaran & Ones, 2002). Modern organisations provide services, and are organised according to a blend of individual’s, information and communication technology, social capital and recognized talents (Schoemaker & Jonkers, 2005). The measuring of CI enables modern organisations an affordable and speedy way of evaluating an employee’s general mental ability. General mental ability has been related to occupational level on both cross-sectional and longitudinal studies (Schmidt & Hunter, 2004). CI measures allow employers to apply specific cognitive abilities to valid and appropriate positions within the business with a view to discovering the best person for the job. According to Holloway (2003) employing the â€Å"right person for the job† or job fit is more essential now than ever. Job fit can be described as â€Å"the degree to which a person’s cognitive abilities, interests and personality dynamics fit those required for the job† (Russell, 2003, p.27). This is where the importance of emotional intelligences comes into play. A constant balance between understanding the individual drives and motivations of workers and ensuring staff remain engaged, enthusiastic and valued has many rewards for modern organisations. Incorporating a balance between both intelligences gives employees the greatest chance of achieving appropriate job fit. Holloway (2003) states that positive job fit, results in increased job satisfaction, increased productivity and reduced staff turnover. Furthermore, research by O’Reilly, Chatman and Caldwell (1991) suggests newly hired staff whose with values that fit in with the culture of the organisation tend to adjust quicker, remain longer with the company and are overall more satisfied. While Hollaway,  (2003) states th at understanding of workers in regards to work/life balance, personal goals and drives may encourage loyalty reducing turnover, saving on retraining and downtime. Furthermore, EI combined with CI addresses the gaps between management and workers through understanding of positive leading by example management that can result in emulation by employees resulting in a ripple effect throughout the organisation. There is a strong link between emotional intelligence and cognitive intelligence and the combination of both intelligences has become necessary for successful business relations in modern organisations. Cognitive intelligence and emotional intelligence are each important factors in regard to individual differences in the field of organisational behaviour in modern organisations. While general mental ability accounts for many valuable employee assets such as efficiencies in regard to knowledge acquisition and technological aptitude, limitations to validity and measurement of testing and relevance mean that cognitive intelligence is not the only measure of a successful employee. Emotional intelligence also plays a key role in individual success in modern organisations. Effective leadership, self- awareness, social networking, empathy, self-management are all are assets of the emotionally intelligent. Modern organisations benefit from the combination of both intelligences by finding the best fit for the position resulting in higher job satisfaction, higher retention of staff and greater profits. References Balakrishanan, L., & Mouli, S. (2011). Emotional Intelligence – A Key for Effective Employee Management. Amet Journal of Management,1(1),44. Retrieved from http://www.ametjournal.com/attachment/Amet-journal.pdf Bosco, F. A., Nathan, B., & Allen, D. G. (2012, July). Higher validity and less adverse impact! Using â€Å"Executive Attention† to measure cognitive ability. Paper presented at the meeting of the International Personnel Assessment Council, Las Vegas, NV. Cherniss, C. (2010). Emotional intelligence: Toward clarification of a concept. Industrial and Organizational Psychology, 3(2), 110-126. doi:10.1111/j.1754-9434.2010.01231.x Elkind, P., & Burke, D. (2008). The trouble with Steve. Fortune, 157, 54-63. Retrieved from http://personal.bellevuecollege.edu/llum/GBUS101/09WSteveJobs.pdf Gittell, J. H., Cameron, K., Lim, S., & Rivas, V. (2006). Relationships, layoffs, and organizational resilience airline industry responses to September 11. The Journal of Applied Behavioral Science, 42(3), 300-329. doi:10.1177/0021886306286466 Heylighen, F. (n.d.). Gifted People and their Problems. Retrieved from http://pespmc1.vub.ac.be/Papers/GiftedProblems.pdf Higgins, D. M., Peterson, J. B., Pihl, R. O., & Lee, A. G. (2007). Prefrontal cognitive ability, intelligence, Big Five personality, and the prediction of advanced academic and workplace performance. Journal of personality and social psychology, 93(2), 298. doi:10.1037/00223514.93.2.298 Holloway, P. (2003). Job Fitness Series: The Right Person for the Job. AboutPeople. Retrieved from http://www.aboutpeople.com/PDFFiles/The%20Right%20Person%20For%20the%20Job.pdf Kelly, B., (2014). Importance of Teamwork in Organizations, Demand Media retrieved March 8, 2014. Retrieved from http://everydaylife.globalpost.com/importance-teamworkorganizations-12033.html McKenney, J. L., Copeland, D. C., Copeland, D. G., & Mason, R. O. (1995).Waves of change: Business evolution through information technology. Harvard Business Press. Boston, USA. doi: 10.1080/08109029608632025 Mayer, J. D., Caruso, D. R., & Salovey, P. (1999). Emotional intelligence meets traditional standards for an intelligence. Intelligence, 27(4), 267-298. doi:10.1016/s0160-2896(99)00016-1 Mayer, J. D., Roberts, R. D., & Barsade, S. G. (2008). Human abilities: Emotional intelligence. Annual Review Psychology, 59(1), 507-536. doi:10.1146/annurev.psych.59.103006.093646 Nauta, N. & Corten, F. (2002) Tijdschrift voor Bedrijfs- en Verzekeringsgeneeskunde Journal for Occupational and Insurance Physicians, 10(11), 332-335. doi:10.1007/12498.1876-5858 Neisser, U., Boodoo, G., Bouchard Jr, T. J., Boykin, A. W., Brody, N., Ceci, S. J., †¦ & Urbina, S. (1996). Intelligence: Knowns and unknowns. American psychologist, 51(2), 77. doi:10.1037/0003-066x.51.2.77 O’Reilly, C. A., Chatman, J., & Caldwell, D. F. (1991). People and organizational culture: A profile comparison approach to assessing person-organization fit. Academy of management journal, 34(3), 487-516. doi: 10.2307/256404 Patton, J. R. (2003). Intuition in decisions. Management Decision, 41(10), 989-996. doi:10.1108/00251740310509517 Perks, J. (2007, September). The Role of Emotional Intelligence in Business. Computer Weekly.com retrieved from http://www.computerweekly.com/news/2240082956/The-role-of-emotionalintelligence-in-business Qualman, E. (2009). Socialnomics: How Social Media Transforms the Way we Live and do Business. Hoboken, USA. John Wiley & Sons. doi:10.5860/CHOICE.48-1576 Rainey, M. B., Chan, K., & Begin, J. (2008). Characterized by conciliation: Here’s how business can use apology to diffuse litigation. Alternatives to the High Cost of Litigation, 26(7), 131-134. doi: 10.1002/alt.20237 Roberts, R. D., Matthews, G., & Zeinder, M. (2010). Emotional Intelligence: Muddling Through Theory and Measurement. Industrial and Organizational Psychology, 3, 140-144. doi: 10.1111/j.1754-9434.2010.01214.x Russell, C. (2003). Right Person, Right Job: Guess or Know–The Breakthrough Technologies of Performance Information, (2nd ed.). Amherst, USA. HRD Press Inc. Saaty, T. L. (2001). Decision Making for Leaders: the Analytic Hierarchy Process for Decisions in a Complex World (2nd ed.). Pittsburgh, USA. RWS publications. doi: 10.1080/00137918308967693 Schmidt, F. L., & Hunter, J. (2004). General Mental Ability in the World of Work: Occupational Attainment and Job Performance. Journal of Personality and Social Psychology, 86(1), 162173. doi: 10.1037/0022-3514.86.1.162 Schoemaker, M., & Jonker, J. (2005). Managing Intangible Assets: An Essay on Organising Contemporary Organisations Based upon Identity, Competencies and Networks. Journal of Management Development, 24(6), 506-518. doi: 10.1108/02621710510600964 Shea, S.(2009). Capstone: Communications Difficulties Among Individuals With and Without Aspergers Syndrome. Retrieved from: http://www.asdjobsink.com/CommunicationDifficulties.pdf Sloane, P. (2007). The Innovative Leader: How to Inspire Your Team and Drive Creativity. Philadelphia, USA. Kogan Page Publishers. Retrieved from: http://books.google.com.au/books?id=fb1vXOzjIBYC&printsec=frontcover&source=gbs_ge _summary_r&cad=0#v=onepage&q&f=false Sternberg, R. J. 2006. Intelligence. Encyclopedia of Cognitive Science. doi: 10.1002/0470018860.s00555 Viswesvaran, C. & Ones, D. S. (2002). Agreements and Disagreements on the Role of General Mental Ability (GMA) in Industrial, Work, and Organizational Psychology. Human Performance, 15(1/2), 211-231. doi:10.1207/s15327043hup1501&02_13

Glendon’s criticism of current human rights discourse

Human rights are the basic rights that a person is entitled to by virtue of being a human being regardless of color, race, creed and country of origin. Many countries have been accused of violating human rights and it is for that reason that there has been put in place various watchdogs to oversee and ensure that basic human rights are not violated. Mary Ann Gledon is perhaps one of the most influential women in America as far as human rights are concerned. Besides her high qualifications as a Professor, Mary has been vocal and highly critical in the manner in which human rights laws are applied.The following discussion takes a brief overview of her criticism on the current human rights discourse . Glendon’s Rights Talk: The Impoverishment of Political Discourse is a book in which the author has criticized a great deal the application of human rights citing massive irregularities and thus abuse of human rights. Mary has in great depths criticized the courts arguing that by the ir unlimited authority to interpret the meaning of various human rights, the result has been that human rights have been individualized making people to lose responsibility for others.Besides this there is total detachment from moral standards and as an absolute right (as made to appear by the courts), is above all other considerations . Mary argues that looking at the property law many societal concerns are not put in place and thus workers and employees are left uncatered for. Mary’s general argument as far as human rights are concerned is that there is a lot deviation in implementation of these rights and thus the very purpose for which they were established is defeated . 2.What is the nature of Perry’s response to Glendon’s, and others, criticism of contemporary rights talk? Michael Perry a renowned scholar and a vocal human rights activist has in his book The Idea of Human Rights: Four Inquiries differed with Mary Glendon and has instead attempted to respon d to some of the issues raised in Mary’ book. This he has done by attempting to classify human rights in various categories . Firstly he argues that some rights that are classified under human rights actually do not apply to all but only to human beings in particular circumstances.For instance the right to vote only applies to those citizens in a particular territory but not to all human beings. Perry disagrees with Mary quite a great deal in many of the issues raised in her book and attempts to give a different approach to the same issue of human rights . 3. What refinements does Glendon suggest to current human rights discourse? Glendon feels that in order to bright order to the American system on human rights a lot of reference must be made to the European countries.She points out that the constitution and even decisions of courts of European countries are good examples of balanced human rights. This basically means that the scope would be expanded but only to the extent a nd limit where they do not interfere without concerns of the society. Conclusion To be able to arrive at the correct position we have to look at both authors critically since both have strong arguments but they also have some weaknesses in their arguments. Bibliography Glendon, Mary Ann. Rights Talk: The Impoverishment of Political Discourse:â€Å"Preface† (pages xi-xii, plus notes), and Chapter 7: â€Å"Refining the Rhetoric of Rights†, (pages 171-183, plus notes). Henry, J. Steiner. International Human Rights in Context, Oxford University Press US, 2008. Mahony, John. The Challenge of Human Rights, Wiley Black Well, 2007. Perry, Michael J. The Idea of Human Rights: Four Inquiries. Chapter 2 (pages 43-56, plus notes): â€Å"Rights Talk: What Does it Mean? And Is It Problematic? † Soohoo, Cynthia. Bringing Human Rights. Greenwood Publishing Group, 2008.

Maple Lodge Farms

Studying the Relevance of Larry Greiner’s Developmental Phases to the Future Stability of Maple Lodge Farms Maple Lodge Farms, a family-owned business awarded the prestige of being one of Canada’s 50 best managed companies, has attained success by employing a number of strategic organizational practices. Since the inception of Maple Lodge Farms, the founders’ commitment to providing various Canadian households with the highest quality chicken products has allowed it to become one of Canada’s leading poultry companies.Initially, the business owners’ main priority was to launch Maple Lodge Farms as a highly recognizable brand capable of sustaining a loyal customer base. This goal was largely achieved through a variety of measures the founders implemented throughout the organization’s existence. Recently, a few of the methods used to promote Maple Lodge Farms consist of using an integrated organizational structure, ensuring the safety of the pro ducts through technological innovations and limiting the company’s environmental imprint on society.In this research paper, I intend to analyze the current transitional stage of Maple Lodge Farms in Larry Greiner’s terms, evaluate the success of the organization’s human resources strategy – relating it to Larry Greiner’s developmental phases – and offer potential suggestions to boost its future growth. For the purpose of this analysis, a discussion of Larry Greiner’s article, Evolution and Revolution as Organizations Grow: A company’s past has clues for management, is necessary to provide insight into the growth phase Maple Lodge Farms is now in.Larry Greiner, a professor at the Harvard Business School, believes the natural progression of a company from its initial stages to a more sophisticated business model is a consequence of its organizational structure. In other words, an organization’s current managerial framework influences its upcoming management decisions – hence the title of Greiner’s paper. He states that the future health of a business is dependent upon the way it is managed – i. e. its management style – in addition to how it reacts to challenges presented to the established managerial setup. Companies fail to see that many clues to their future success lie within their own organizations and their evolving states of development. Moreover, the inability of management to understand its organization development problems can result in a company becoming â€Å"frozen† in its present stage of evolution or, ultimately, in failure, regardless of market opportunities† (Greiner, 1998). Moreover, Greiner contends that a business undergoes five known developmental phases – each characterized by both an evolutionary and revolutionary stage. â€Å"1.The term evolution is used to describe prolonged periods of growth where no major upheaval occurs in o rganization practices. 2. The term revolution is used to describe those periods of substantial turmoil in organization life. As a company progresses through developmental phases, each evolutionary period creates its own revolution† (Greiner, 1998). Therefore, a specific growth period is defined by a particular management style and a management crisis which results directly from it – i. e. the evolutionary and revolutionary aspects of each transitional phase respectively.Furthermore, the age and size of the organization, in addition to the growth rate of the industry, all play roles in the construction of a progression model that accurately describes a business. Greiner’s assumptions are relevant to Maple Lodge Farms because not only do they enable an understanding of the organization’s present state of development, but they also offer implications for the future stability of the business – essentially by indicating which management style a company s hould adopt as it grows and changes.Before I investigate the effectiveness of Maple Lodge Farms’ business plan – specifically its human resources approach – and forecast its growth capabilities, I must first identify the organization’s present developmental state. According to Greiner’s descriptions of the various stages a company undergoes, the history of Maple Lodge Farms shows that it is currently in the third phase of growth – specifically, the evolutionary part known as the delegation stage. The next era of growth evolves from the successful application of a decentralized organization structure. It exhibits these primary characteristics: 1. Much greater responsibility is given to the managers of plants and market territories. 2. Management often concentrates on making new acquisitions which can be lined up beside other decentralized units. 3. Communication from the top is infrequent, usually by correspondence, telephone, or brief visits to field locations† (Greiner, 1998).The owners’ dedication to providing superior customer service has guided every facet of the way their business has been managed. In pursuit of this goal, the company has successfully implemented a decentralized management structure. â€Å"We are there every step of the way – we have established a unique integrated development team that includes senior representation from Sales, Marketing, Research and Development, Quality Assurance, and Supply Chain to ensure superior quality and customer-focused service† (â€Å"Maple lodge farms†, 2011).This structural framework reflects Greiner’s organizational aspect of the delegation stage, as it offers managers greater responsibility in supervising the operations of their plants – fundamentally affording them the freedom to manage these plants as they see fit, with limited corporate intervention. The other traits Greiner prescribes to the delegation stage †“ besides the organizational arrangement –, confirms the notion that Maple Lodge Farms is in fact in this transitional phase. The delegation stage proves useful for gaining expansion through heightened motivation at lower levels. Decentralized managers with greater authority and incentive are able to penetrate larger markets, respond faster to customers, and develop new products† (Greiner, 1998). The organization’s foray into Halal poultry – especially with the prosperous Zabiha Halal line – not only demonstrates the effectiveness of the company’s branding system, but also that Maple Lodge Farms wants to breach the substantial Muslim market and thus attract a more ethnically diverse consumer base.Moreover, the organization’s successful promotions of its newer items – such as the pre-cooked refrigerated foods, the chicken bacon and other innovative manufactured products –, suggests that Maple Lodge Farms is attempting to cater to different preferences; the firm does this to capture a larger market segment, beyond what they have attained so far. Furthermore, the company’s latest acquisition of plants in New Brunswick and Nova Scotia, in addition to Ontario, is testament to their desire to infiltrate a broader market across provincial lines.This action implies that Maple Lodge Farms is not only expanding its product lines to suit differentiated customer tastes, but also enlarging the organization nationwide – a claim supported by its recent obtainment of plants in New Brunswick, as well as Ontario, and its intention of partnering with Nova Scotia and P. E. I. growers to build primary operations in Berwick, Nova Scotia (â€Å"Grand river foods,† 2011). Since the characteristics that Maple Lodge Farms possesses are outlined in Greiner’s delegation stage, it thereby affirms that the organization is currently in this part of its evolution.Although Maple Lodge Farms appears to be doing well in the delegation stage of Greiner’s model, I believe that the organization may be on the verge of entering the revolutionary component of the third growth phase – referred to as the control crisis. Essentially, this situation arises as a product of the management style introduced in the delegation stage – involving market expansion, decentralized organizational structure, delegative managerial style and so on.Moreover, the control crisis occurs when â€Å"top executives sense that they are losing control over a highly diversified field operation. Autonomous field managers prefer to run their own shows without coordinating plans, money, technology, and manpower with the rest of the organization† (Greiner, 1998). Though this scenario may not be representative of the company quite yet, Greiner insinuates that at the end of an evolutionary period, all companies must enter a revolutionary period; it is merely the path that all organizations must follow in their progression models.Therefore, it is more than likely that Maple Lodge Farms may soon be in a crisis control situation, as its lengthy evolutionary stage is poised to end. The firm should understand the pending reality of a control crisis and be willing to make changes regarding the managerial framework, so as to preserve the health of the company. In 2010, Maple Lodge Farms was given the honor of being named one of fifty organizations in Canada that earned the Best Managed Company award. The CEO of Maple Lodge Farms, Michael Burrows, attributes this success to the customer-oriented method the company whole-heartedly embraces. At Maple Lodge Farms, we speak with our customers on an ongoing basis to gain their insights and to identify the most significant opportunities that move us closer to realizing their success†¦Our sales team is actively engaged with our customers and in the marketplace as often as possible in order to remain abreast of new opportunities and challenges†Ã‚  (â€Å"Maple lodge farms,† 2011). Maple Lodge Farms has nurtured this customer service focus through the use of effective human resources management, which prioritizes the recruitment and training of individuals able to meet inflexible customer demands.Consider the organization’s venture into the untapped Halal foods market. The company’s interest in realizing potential gains from Muslim buyers compelled Maple Lodge Farms to first launch its Halal product line in the 1990s – which has since been perfected over the organization’s existence. In adherence with strict Islamic procedures, the company employs several Muslim individuals to handle the slaughter of its chickens. â€Å"We have a team of several Muslim Blessers and a dedicated Muslim Product Manager†¦under oath to perform the duties assigned to them with honesty and integrity.ISNA’s Halal auditor visits our plant on daily basis to ensure the Halal process is followed with consistency† (â€Å"Maple lodge farms†). Consequently, in order to meet the stringent requirements of the Muslim community, Maple Lodge Farms has recruited and/or trained personnel in a highly specified manner, so as to satisfy their particular consumer needs. Additionally, the human resources department of Maple Lodge Farms encourages management leaders to continuously undergo training programs in order to keep abreast of new managerial techniques.This increases the efficiency of how all the plants of the firm are run. Moreover, the company has regular employee performance appraisals in order to ensure the quality of services offered to consumers. Therefore, the organization’s emphasis on fostering an organizational culture premised upon customer satisfaction – achieved partly through human resources policies concerning recruitment and training – has allowed the company to achieve recognition for its entrepreneurial strides.The workp lace diversity amongst employees of Maple Lodge Farms – ensuing from the diversification of the firm’s product lines to accommodate Halal consumers – necessitates a form of diversity management and the implementation of employee diversity programs by the human resources department. Diversity management’s initiative is not simply to advocate tolerance; more significantly, its purpose is to combine the different perspectives of a multicultural organization’s staff and use them to improve the firm’s performance.My research indicates that while Maple Lodge Farms may have a rudimentary diversity management system in place, its human resources team should consider taking full advantage of the company’s diverse employee population. This involves: top management commitment, diversity training programs, inclusive/representative communications, activities celebrating diversity, support groups/mentor programs, diversity audits and management acc ountability.I believe establishing a comprehensive diversity management system will allow Maple Lodge Farms to become not only an inclusive firm but one that is more effective from a business standpoint. My analysis of Maple Lodge Farms shows that it has tremendous potential to grow as an organization. Firstly, the managerial team should consider altering its delegative style of management to one that involves coordination techniques. Since Maple Lodge Farms seems to be on the outset of a revolutionary period in Greiner’s growth model, a change in how the company manages itself is necessary. Those companies that move ahead find a new solution in the use of special coordination techniques† (Greiner, 1998). Establishing these modifications in the organizational structure and in the general way the firm is managed, will enable Maple Lodge Farms to progress into the coordination stage – the next phase of Greiner’s growth model – and maintain the company ’s steady evolution. â€Å"All of these new coordination systems prove useful in achieving growth through more efficient allocation of a company’s limited resources.They prompt field managers to look beyond the needs of their local units†¦they learn to justify their actions more carefully to a â€Å"watchdog† audience at headquarters† (Greiner, 1998). Furthermore, the aforementioned diversity management system is another change Maple Lodge Farms should make, as it will move the organization in a new direction – wherein the marketing strategy will be more wide-ranging and cognizant of the immense diversity in customer tastes.From a human resources perspective, Maple Lodge Farms has succeeded in aspects other companies have failed in; they have created an organizational culture that whole-heartedly advocates superior customer service policies. This is evidenced by the human resources policies emphasizing the recruitment and training of qualified individuals, who are able to meet the organization’s standards of customer service. The distinction of being one of Canada’s fifty best managed companies validates the human resources measures Maple Lodge Farms has undertaken to provide first-class products and the best customer service.If the firm were to establish a strategic plan to implement a coordination management style and a diversity management system, then Maple Lodge Farms would experience no difficulties in continuing its success as a company in the future. Works Cited 1. Grand river foods fresh poultry processing division sold to maple lodge farms. (2011, November 21). Canadian Poultry Magazine, Retrieved from http://www. canadianpoultrymag. com 2. Greiner, L.E. (1998). Evolution and revolution as organizations grow. Harvard Business Review, (Reprint 98308), 4-11. Retrieved from http://www. gertjanschop. com 3. Maple lodge farms amongst best managed companies. (2011, February 23). Brampton Guardian. Retri eved from http://www. bramptonguardian. com 4. Maple lodge farms ltd. : Zabiha halal. (n. d. ). Retrieved from http://www. zabihahalal. com