Explain the relevance of marketing concept to the 21st century Essay

Explain the relevance of marketing concept to the 21st century business of Virgin Group - Essay Example In the case of Virgin Group, it can be observed that the overall goal of the organization is to partner with different business groups in order to create recognised brands. Therefore, the element of mutual relationship among the stakeholders involved is very important since it helps the partners involved to pull their resources towards the same direction. As such, the marketing concept that is suitable for this noble cause is relationship marketing since it is designed to improve the viability of the organization through unifying all the stakeholders involved in a certain business. This marketing concept is effective since it is oriented towards fulfilling the needs and wants of all the stakeholders involved in Virgin Group’s activities. Introduction The success of business in its operations mainly depends on the marketing concept adopted. As such, this paper seeks to evaluate the relevance of relationship marketing (RM) to the operations of Virgin Group which is regarded as t he 21st century business. The paper starts by describing above mentioned marketing concept and this is followed by a brief introduction of the chosen organization, Virgin Group. The main body of the paper will focus on explaining the relevance of the marketing concept to the 21st century business under spotlight. The main points discussed in the paper will be summarised in the conclusion. Description of the marketing concept Relationship marketing is described as the process of establishing, maintaining, enhancing and commercialising customer relationships so that the objectives of the parties involved are met Strydom (2004). Relationship marketing is particularly concerned with satisfying the customer needs and wants. During the contemporary period, it can be noted that markets are characterised by stiff competition such that it becomes imperative for the organisations to retain their customers in order for them to operate viably in the future, (Athanasopoulou N.D). This can be ach ieved through establishing quality relationships around services of the customer, suppliers and other stakeholders as well as their values. These stakeholders in business particularly the customers are the main component in the relationship mix. Concerted efforts ought to be taken in order to satisfy the needs of the customers which can lead to creation of loyalty among them. In case of Virgin Group, this strategy can go a long way in creating competitive advantage for the organization. The concept of relationship marketing often involves high customer involvement and contact whereby mutual understanding can be created among the parties involved. Strydom (2004) posits to the effect that relationship marketing is a continuous process. Essentially, the concept of relationship marketing evolved from transactional marketing in order to serve the interests of the customers profitably. The concept of relationship marketing is also centred on creation of value chain which will help the org anization to gain a competitive advantage if its products and services are regarded as more valuable than the ones offered by the other competitors in the same industry (Wang et al, 2004). Positive consumer perceptions about a product play a pivotal role in creating quality relati

Medical Futility Essay Example | Topics and Well Written Essays - 500 words

Medical Futility - Essay Example Treatments or medical interventions that are unlikely to produce any significant benefit for the patient is known as "medical futility" (Jecker). The intervention may be deemed futile if it has no likelihood of improving the patients condition (Quantitative), or when the improvement will be so minimal as to be considered futile (Qualitative) (Jecker). In both cases the prospect of improving the patient's condition is exceedingly poor. Jecker notes that, "...treatment that merely produces a physiological effect on a patient's body does not necessarily confer any benefit that the patient can appreciate". Though there may be physiological changes in the body, if it does not save the patient or reduce the suffering, it is futile. The ethics of medical futility are rooted in the belief that medicine is for the purpose of healing the sick and comforting those that are in pain. Futile interventions often contribute to increased pain and agony as well as expending scarce medical and financial resources (Jecker). Ethical problems arise in defining the terms surrounding the issue. While a medical treatment may be deemed as futile, it may extend the patient's life by the few hours necessary that a family requires to get closure with the dying patient.

Analyzing and Discussing Primary and Secondary Source Documents Essay - 1

Analyzing and Discussing Primary and Secondary Source Documents - Essay Example er in the north is able to achieve the very same by choice of employment, and has more intellectual, moral, and physical benefit by being able to have a say in their field of work and in where they live. They also are able to pursue education to a much higher standard than most southern slaves would ever be allowed, and have a set of morals that is embraced by them rather than imposed on them. Despite any benefits that Calhoun may claim, I would argue that they an inherently harmful if they are imposed within the relationship of owner and slave rather than teacher and student or employer and employee. Southerners who were not part of the â€Å"Plantation Aristocracy† still supported slavery because it was a cornerstone of their overall economic system. Without slavery, the southern economy would have to undergo massive hardship and reform, and a new system would require a much larger portion of the white population to work. These people felt that slavery was a basic part of their culture, as well, and defended slavery as a right. Furthermore, the institution of slavery gave southerners greater political power per capita, and thus their votes in Congress were represented more strongly without the input—but with the population strength—of their slaves. Slavery had an effect on every piece of the economic system of the south, as slaveholders had more money to spend because they were able to run their plantations using unpaid labor. This money went into the economy that supported all southerners in their own businesses and endeavors, and a lack of such wealth wou ld lead to a lower amount of disposable income in the entire region. Furthermore, these southerners did not have the moral opposition to slavery that many northerners felt. The lack of abolitionist thought in their religious and moral views led to them being more passively supportive of slavery. Finally, many saw abolition as a northern movement to control the south more directly. This was an expansion of

Said's Orientalism Essay Example | Topics and Well Written Essays - 750 words

Said's Orientalism - Essay Example Browne from England used to be an ardent supporter of the constitutional revolution that took place in Iran as well as Louis Massignon with respect to the Algerian movement for the sake of gaining independence and not to forget Hurgronje who used influence which was in favor of a more sensitive and understanding attitude towards those whom the nations were ruled by. Thus for this matter, Hourani has invited all and sundry to reconsider Edward Said's indispensable formulations, theses as well as conclusions and study the relationships that were there between the religion of Islam and the West. The same was however achieved in a more positive manner than the one done by Edward Said. However, from an Orientalism standpoint, it is true that at the level of religious encounter Islam was gravely a problem for the Christians of Europe. Also the fact is there that another and not less important than the same, a similar kind of attitude was at the center of the contact and relations between the Christians and the followers of Islam and at later stages between the secular Europe and the World of Islam, which in essence involved a deep exchange of ideas and beliefs between the people. However, for the duration of the seminal and incisive phase of Islam, a number of illustrious Muslim theologians and thinkers which might include Ali al Tabari, Imam al Ghaza li, and Ibn Hazm started to put into practice major works in an attempt to disprove and contest the central principles and systems of beliefs related to the religion of Christianity.

Marketing of luxury brand-VERSACE Dissertation Example | Topics and Well Written Essays - 7000 words

Marketing of luxury brand-VERSACE - Dissertation Example Luxury products have currently become reasonably priced to more customers, especially for youth and hence, luxury brands have the probability to grow and establish their reputation globally (Semenik, 2001, p. 39). During the early part of 1990s, a number of luxury brands began to initiate their brands in China. The major cause for it is China being the world’s leading market. The Chinese market signifies a huge population and sturdy financial development. More significantly, Chinese customers - including students - have become more affluent than ever before, they are more accommodating towards western style traditions and they have a strong aspiration toward luxury products. In 2010, a study revealed that more than 15 million of existing and potential luxury brand customers are Chinese (Zarrella, 2009, p. 77). The combination of synchronizing the marketing communications across all medias together with the social media, the huge impact that social has for both individuals as w ell as businesses, the pace at which things progress within this field, and the comparative insufficiency of existing research regarding this field all are the bases for this study (Vivian & Anspaugh, 2000, p. 12). With reference to the discussion above, this study will also explain how companies can benefit from in social media in developing marketing messages to attract young customers including students. Figure 1: Growth of Internet Users from 1995 to 2010 (Malacrida, 2011, p. 122) During the past fifteen years, a huge amount of individuals have been able to access the Internet as a way to correspond, shop and collect data regarding pertinent issues and Versace gets the maximum benefit from this situation by modifying its marketing communication strategy. As soon as Versace started to recognize the transformation and saw the potentials of the Internet, it created new approaches to portray itself and speak to consumers via the online segment. Most of the companies started to gener ate static websites during the early phase, which became more dynamic â€Å"after the implementation of Web 2.0 in the early 21st century. With the implementation of Web 2.0 companies were not only able to present themselves, but also the establishment of two-way communication channels on the websites was technically possible† (Duncan & Moriarty, 2005, p. 11). This helped almost all luxury brands, including Versace, to respond more capably to the requirements and needs of customers. With the development of Web 2.0 the ‘so-far-inactive’ student was now capable of becoming a dynamic and processing user. The factor of consumers now being competent to develop, amend and remark on web material became commonly known as user generated content. The currently visible results of this content are blogs, YouTube, Facebook and other various platforms where users can correspond or share content with one another. Once businesses offering luxury brands realized how excited users were

Tupac Amaru Revolutionary Movement in Peruvian History Essay

Tupac Amaru Revolutionary Movement in Peruvian History - Essay Example Its impact also exceeded the Peruvian border. Indeed the Cuban Revolution was one of the direct consequences of the Tupac Amaru. Victor Polay and Nestor Cerpa Cartolini: Victor Polay Campos is the founder of Tupac Amaru Revolutionary Movement (MRTA) in 1983 and is the leader of the group military Tribunal in 1989. He appears to keep hold of a position of his family say that Campos, fluent in Spanish, French and also Basque. He gets sentenced several times but last for 32 years prison on March 21st, 2006. ‘Campos’ is the son of victor Polay- Risco, the founder of Peruvian Aprista party and is the son of a half Chinese comes in Peru to work in the sugarcane plantations. Nestor Cepra Cartolini: (born in 14, August, 1953 Lima) in a working class district of La Victoria. He becomes the leader of the Peruvian Tupac Amaru Revolutionary Movement (MRTA). As a union leader in the 1970s, involves in the invasion by workers of the Cromotex Textile factory in December 1978. In the ea rly 1980s, becomes involved with the nascent MRTA and comes to the leader position of the San Martin Zone Committee in haste and after that to the national leadership of MRTA. Origin of Amaru Revolutionary Movement The MRTA originates from the amalgamation of the â€Å"Marxist-Leninist Revolutionary Socialist Party† and the militant section of the â€Å"Revolutionary Left Movement† in 1980. A number of former members of the Peruvian Army participate in the leftist â€Å"Government of the Juan Velasco Alvarado† (1968-1975). Whereas the â€Å"Marxist-Leninist Revolutionary Socialist Party† rose from a legal political background, the â€Å"Revolutionary Left Movement† was a faction of the â€Å"Revolutionary Left Movement†, a Castroist guerrilla group which suffered a sheer defeat in 1965. The MRTA attempts to bring other leftist movements on a unified platform, following the first autonomous elections in Peru after the military regime of Juan Velasco Alvarado (1968–1980). Operations of Tupac Amaru Revolutionary Movement: The first operation of the Tupac Amaru Activists occurs on 31 May, 1982. In the operation , five members of the organization under the leadershp of Victor Polay Campos and Jorge Talledo Feria robbed a bank in La. Both Victor Campos and Jorge Talledo were the members of the Central committee of the organization. In the operation, for the time, the movement lost its member Talledo. Peru’s counterterrorist agenda diminish the strength of the group to carry out more operation and through the passage of time, the organization suffers from internal clashes as well as aggressive clashes with other Maoist rival, the imprisonment or the pass away of the senior leaders and loss of leftist support in 2001. The fighters of the organization led an attack on the town of Jean located in the northern part of Cajamarca on 6 July 1992. After a severe shootout, they were driven out of the town and a police ma n named Eladio Garcia died in the firefight. In its final but the most violent operation, Fourteen armed Activists of the Tupac Amaru Movement took up the Japanese Ambassador’s abode in Lima and held 72 â€Å"hostages for more than four months†. In December, 1996, the last major action of the Tupac Amaru guerrillas ended unsuccessfully with the death of Nestor Cerpa Cartolini, the second Commander

A Raisin in the Sun Analysis Essay Example for Free

A Raisin in the Sun Analysis Essay Throughout the play, A Raisin in the Sun, the Younger family struggles to come together as a family. One of the main impediments in their unity is their differing views on the world. Each character has their own dream and is unwilling to sacrifice that dream for anything. They are afraid of having their dream deferred. Their dreams, especially Walter Lee’s, break the family apart, and it is only when they unite their dreams together that they unite the family. Most of the members of the Younger family have some kind of individual dream. Beneatha wants to be a doctor; Ruth wants to move into a home that is her own; Mama simply wants to keep the family together; and Walter wants to be able to provide comfortably for his family. All these differing dreams and goals cause rifts in the family from time to time, but none more so than Walter Lee Younger’s dream. Walter is a pivotal character in the play. His actions shape the plot unquestionably, and it is because of his strong will and perseverance towards his dream that the plot progresses as it does. He believes that his way is the best for the family and he will do anything to achieve it. After feeling closer to his dream than ever before he tells Travis, â€Å"Just tell me what it is you want to be- and you’ll be it†¦. Whatever you want to be – Yessir! You just name it, son†¦ and I hand you the world! † (Hansberry, 109). This reinforces the idea that Walter thought that his dream would save his son. In her book, Worlds of Pain, Lillian B. Rubin writes, â€Å"For the child – especially a boy – born into a professional middle class home, the sky’s the limit; his dreams are relatively unfettered by constraints†¦ For most working class boys, the experience is just the reverse† (Rubin, 38). The life of a child in a professional middle class home is exactly what Walter wants for his son, and he would do anything to get it. He thought that once he achieved financial security, he could save his son from a working class life. The main issue for Walter, however, would be that his quest for financial security, and ultimately his dream, would come between him, his family, and his marriage. Ruth senses this and tells Mama, â€Å"Mama, something is happening between Walter and me. I don’t know what it is but he needs something – something I can’t give him anymore. He needs this chance, Lena† (Hansberry, 42). The chance that she refers to was his first step into an investment towards financial security. He put his dreams and ambitions in front of everything because of his strong will. This led to somewhat of an apathy towards any other affairs to the house. Nowhere is this more apparent than when Walter finds out Ruth plans on getting an abortion. After Mama tries to force him to talk things over with his wife, the stage direction states, â€Å"(WALTER picks up his keys and his coat and walks out†¦Ã¢â‚¬  (Hansberry, 75). This all-consuming dream of Walter’s gets in between Walter and his family and causes tension throughout the plot. Walter lives the poem A Dream Deferred by Langston Hughes throughout the play. Once Mama has bought a new house with the money he wanted to use for his investment, Walter says to her, â€Å"you butchered up a dream of mine – you – who always talking ‘bout your children’s dreams†¦Ã¢â‚¬  (Hansberry, 95). Here he feels like his dream has been deferred and his dream begins to â€Å"stink like rotten meat† (Hughes, 6). Even though most of the people around him could not see his dream like he did, his attitude reeked of unfulfilled expectations. His deferred dream â€Å"fester(s) like a sore†¦Ã¢â‚¬  (Hughes, 4) and the pain starts to stretch his sanity. He says himself, â€Å"I want so many things that they are driving me kind of crazy†¦ Mama – look at me† (Hansberry, 73). It is this madness and this dream that causes the conflict within the household. The true test of unity for the family came with the second arrival of Mr. Lindner. It is then that Walter has to make a decision that will either bring his family together and place him as head of the household or break them all apart. Ultimately, he puts his family first and even Mama remarks, â€Å"He finally come into his manhood today, didn’t he? Kind of like a rainbow after the rain†¦Ã¢â‚¬  That day he put his family before his dreams. He realized that moving into their own home and standing up for themselves would be the best thing for his family. With this single act, he reinforced himself as the head of the household. Once everyone, especially Walter, come together towards Mama’s dream, they come together as a unit. They no longer act individually but act for the good of the household. They see that their future is dangerous and they must stand together if they are to oppose it. There is no longer talk of abortions or money; they speak more often of the family. This dream of owning their own home is exactly what the family needed and once it was achieved, the Youngers became stronger and closer. Though Walter had to sacrifice the most, mainly his dreams and ambitions, once he did, he led the family through to their unity. His selflessness allowed the family to live in harmony. Professors Bahr Bahr of Brigham University wrote in their article, Families and Self-Sacrifice: Alternative Models and Meanings for Family Theory, â€Å"We draw from the disciplines of economics, history, philosophy, literature, sociology, and from life as lived by everyday people in making the case that self-sacrifice is a powerful and a essential part of social life generally, and family life in particular† (Bahr, 1231). Self-sacrifice is essential for the family to work together as a unit. An individualistic approach to family life leads only to discord and disunity. Walter Lee Younger made this revelation, perhaps even subconsciously, when he decided to refuse the money that Mr. Lindner offered that was necessary to realize his aspirations. Only once this was achieved could the Youngers be a cohesive family unit. English historian Thomas Fuller once said, â€Å"The darkest hour is just before the dawn. † This famous quote is thoroughly applicable to A Raisin in the Sun. Though the Youngers had severe familial problems, they pulled through it stronger than ever before, thanks to the unifying dream that lit the way through the night.